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Kim Kardashian’s SKIMS Expands into Beauty with Exciting New Products!

BBG News

Kim Kardashian is launching perfume and skincare as part of a Skims beauty line.

As an ardent admirer, I’ve been following the journey of the renowned reality TV personality. Since 2017, they’ve made multiple endeavors to cultivate a thriving beauty empire by launching KKW Beauty and more recently, Skkn By Kim in 2022. These ventures are licensed under Coty, allowing them to extend their influence in the beauty industry.

She’s regained ownership of the Skkn brand and plans to reintroduce it via her fashion and shapewear business, Skims.

According to DailyMail.com, Kim explained that moving into the beauty industry is not merely about expanding Skims; rather, it’s about leveraging the power of the brand and applying our unique methods to an entirely new field.

We’ve always aimed to reinvent basics, and now we’re taking that approach into realms of beauty, skincare, and fragrance.

As a devoted admirer, I couldn’t be more thrilled about the next phase of my journey – a natural progression given our thriving global network and my extensive background in beauty. The vision is to uphold the same standards of innovation, inclusivity, and superior quality that Skims enthusiasts have come to appreciate, but this time applied to products designed to make a tangible impact.

‘I’m so excited for our customers to experience beauty in a whole new way with Skims.’

Jens Grede, CEO and co-founder of Skims, announced that the Skkn brand will no longer exist but instead will be rebranded as a new line under the Skims umbrella. In other words, they won’t continue with the Skkn by Kim brand that Coty was managing. Instead, they plan to introduce these categories under the Skims name.

Kim has grand aspirations for Skims, which include a partnership with Nike titled NikeSKIMS, and she aspires to eventually host her own fashion events.

She shared with WWD.com: “We could indeed stage a performance, not your typical runway show scheduled according to fashion calendar, but perhaps something more distinctive. It’d be about creating an exceptional event rather than just a standard show, yet I always keep an open mind about possibilities.

During the interview, Kim emphasized that she is deeply involved in managing her brand. While she doesn’t personally design every product, she ensures that each item meets her standards by giving it her seal of approval.

She clarified: “I am familiar with each item in our inventory, and I’ve inspected every new product due for release. If there’s any detail, like the quality of the stitching, that might have escaped my notice or lacked final approval, I would be aware of it.

In addition, instead of creating every item for myself, I often make an effort to demonstrate different styles when possible. This could be as simple as showcasing outfits in my own closet rather than how they were originally styled on a model. I particularly enjoy highlighting our hosiery and shapewear because I personally wear them with most of my outfits, and I believe that before Skims, these items weren’t considered trendy. However, it wasn’t rejected; it simply lacked popularity.

Meanwhile, Kim’s pal Paris Hilton is ‘so proud’ of her fragrance empire. 

44-year-old Paris Hilton launched her debut perfume, named after herself (Paris Hilton), back in 2004. To celebrate 20 years of partnership with beauty company Parlux, she is unveiling a fresh scent called Iconic this Wednesday. She’s thrilled by how much her fragrance business has progressed.

Paris shared with WWD: “My sister and I often explored my mother’s private dressing room. She has amassed a collection of perfumes throughout her lifetime, and we enjoyed experimenting with them.

As a lifestyle expert looking back, I recall telling my mom with excitement, “One day, I’ll have my own perfume line,” and now, it’s become one of my thriving multibillion-dollar ventures. It fills me with immense pride, reflecting on that simple dream and where it has taken me today.

Starting on April 20th, Iconic by Paris Hilton Fragrances will initially be offered through her fragrance website, but for the first time, she has partnered with Ulta Beauty to make it available in their stores as well. The scent comes in three sizes: $27 for a 10ml bottle, $48 for a 30ml bottle, and $80 for a 100ml bottle.

Paris commented on the partnership: “I’ve been a regular customer for quite some time. I truly cherish the sensation of walking into a store, exploring all the items, taking in their scents, visualizing them, and even touching them.

Apart from Ulta Beauty, I have a deep affection for. I genuinely believe that their work is extraordinary, and I can’t wait to grow my brand and engage with their vibrant community of beauty aficionados.

Regarding inner radiance as a key aspect of beauty, the artist behind ‘Stars are Blind’ expresses this viewpoint as it being an inside job. She put it simply, “I believe it originates from within. I can perceive beauty in someone’s gaze, in their spirit.

1. In my opinion, what truly makes someone stunningly attractive is their compassionate heart and the generosity they show towards others. I firmly believe that kindness itself is a breathtaking quality. Meanwhile, Parlux commended Paris for her unwavering commitment to her fragrance business, which is believed to have generated sales exceeding $2.5 billion.

According to President Lori Singer, approximately nine bottles of Paris Hilton’s fragrances are purchased every minute around the globe.

Paris can be considered the original pioneer. She has been present since the very start. Driven by a deep affection for perfumes, she aspired to establish a distinctive brand…It originates from her passion for fragrances.

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2025-04-02 18:04

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