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Kim Kardashian’s favorite brand Balenciaga joins forces with Britney Spears for designer merch line

BBG News

Fans of Britney Spears have a new opportunity to showcase high-end items, as she teams up with a fashion label beloved by Kim Kardashian – Balenciaga, the queen of pop’s latest partner in style.

The limited edition merchandise has a high price point, with pieces ranging from $725 to $1650.

In simple terms, Britney, who’s 43 years old, worked together with a premium brand to create a special line of merchandise for their Spring 2026 Exactitudes collection. This collaboration is only available for a limited time.

The assortment, crafted by Balenciaga under the guidance of Demna Gvasalia, features historical photos of Britney, captured by photographers Steven Klein and Rankin.

Other prints include her autograph.

On Tuesday, June 3, the global release took place for the ready-to-wear collection, along with a playlist personally curated by Britney herself.

As stated on Balenciaga’s website, the ‘Britney Spears series honors a globally recognized figure who significantly influenced the sound and fashion trends in popular music.’

‘This collection features a special, one-time release of clothing items and accessories, along with a unique music playlist created by Britney Spears, as well as two reworkings of her best-known songs by BFRND.’

There are two distinct print layouts available. One showcases a monochrome picture of Britney, her likeness rendered in shades of black and white, accompanied by her name displayed in vibrant pink letters. The second design features a full-color photograph of Britney with her name neatly written in a striking shade of blue.

The tees have two different versions – an oversize one and a shrunken version.

The oversized one will cost fans $1050 and the shrunken one is $795.  

Here are two distinct hoodies available:

1. A gray hoodie featuring an identical black-and-white image of the artist, priced at $1490.

The second hoodie has the color image, and retails for $1,650.

The collection offers three unique hats, priced at an impressive $725, $1,250, and another one also costing $1,250.

Lastly, there’s two flags in the same two photo prints – each running $995. 

Britney expressly shared through People magazine: ‘I’ve always had a passion for fashion, and I felt incredibly humbled and thrilled when Balenciaga and Demna decided to partner with me on Demna’s final collection for the House. I truly hope my fans adore it as much as I do! These are some of my most cherished memories from this extraordinary phase in both my career and life, and I can’t wait to unveil these images to everyone.’

Demna is set to leave Balenciaga to serve as creative director for Gucci next month. 

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2025-06-04 00:04

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