Summary
Kim Kardashian just released UPDATE, her new energy drink. The launch includes a funny campaign video where she jokingly holds a press conference about taking the bar exam and responding to criticism. The drink itself contains paraxanthine, an ingredient meant to provide focused energy without the shaky feeling you get from caffeine.
UPDATE and its co-founder, Kim Kardashian, have launched their new energy drink, UPDATE Energy Drink, which is powered by paraxanthine. The launch includes a funny introductory ad campaign and shows how involved Kardashian is with the brand as a co-founder.
The new ad campaign features Kim Kardashian staging a fake press conference where she jokingly addresses gossip about her life – from tabloid stories to her journey studying law and taking the bar exam. The funny commercial is meant to show how involved Kardashian is with the brand, and demonstrates how she relies on the drink to stay energized while balancing her busy career, law school, and family.
Kim Kardashian became a co-founder of UPDATE in 2023 after first experiencing the product as a customer. She’s helping to refresh the brand’s look, simplify its packaging, and develop its future direction. Unlike most energy drinks that use artificial caffeine, UPDATE uses paraxanthine, a natural byproduct of caffeine metabolism, to provide lasting energy and focus without the typical side effects like jitters, anxiety, or energy crashes.
You can now find UPDATE online at the official website and in more than 4,000 Walmart stores across the country.
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2026-07-24 08:56