Kim Kardashian casts one of her sister Kendall Jenner’s friends in her holiday SKIMS campaign

Kim Kardashian casts one of her sister Kendall Jenner's friends in her holiday SKIMS campaign

As a die-hard fan of all things pop culture and fashion, I can’t help but be thrilled about Kim Kardashian’s latest move! The fact that she’s chosen Tate McRae, a friend of the Kardashian-Jenner clan and a rising pop star, for her SKIMS campaign just screams “iconic” to me.


Kim Kardashian has cast one of her sister Kendall Jenner’s friends in her new SKIMS campaign.

The beauty is also longtime pals with Hailey and Justin Bieber.

On Monday it was announced pop star Tate McRae is the face of the winter line and holiday shop.  

In a statement released to DailyMail.com, SKIMS Co-Founder and Chief Creative Officer, Kardashian, expressed her desire for this year’s Holiday Shop to be daring and full of energy.

‘Tate McRae proved to be an ideal choice. She’s enchanting, radiant, and embodies the current zeitgeist. She looks stunning in every frame, and her lively, spirited demeanor beautifully breathes life into the latest collection.’

Kim Kardashian casts one of her sister Kendall Jenner's friends in her holiday SKIMS campaign

Kim Kardashian casts one of her sister Kendall Jenner's friends in her holiday SKIMS campaign

Tate also said she was down for the job. 

McRae expressed his affection for the holidays, stating that SKIMS consistently creates the ideal outfits for all holiday events, according to a statement he made to DailyMail.com.

2021’s holiday assortment is simply fantastic! It offers an adorable blend of comfortable and romantic designs. I felt terrific in each piece and am eagerly looking forward to wearing them throughout the upcoming season.

She had on a SKIMS cropped Sweater Pointelle set, Stretch Lace Teddy, and Faux Fur boots. 

McRae is on her Think Later World Tour.

There are over 150 limited-edition styles in the SKIMS Holiday Shop. 

The press release states: ‘Discover refreshed versions of timeless favorites such as Cotton and Cozy, seductive lingerie inspired by Tate McRae, opulent loungewear, and coordinated sets for a cozy feel. This is your ultimate choice for gift-giving (and treating yourself) this season!’

Established in 2019, SKIMS, a joint venture between Kim Kardashian and Jens Grede, aims to develop the future lineup of Women’s undergarments, loungewear, and shapewear. They are pioneering change by offering solutions catering to all bodies.

McRae boasts more than 11.3 billion career song streams and numerous number-one hits on the Top 40 chart. She has been honored with various awards such as Artist of the Year at the 2024 JUNO Awards, as well as nominations for three MTV Video Music Awards, two Billboard Music Awards, multiple People’s Choice Awards, and iHeartRadio Music Awards, among others.

She has made appearances on lists such as Variety’s 2022 Power List of Young Hollywood, Billboard’s Under 21 list for four years running, and Forbes’ 2021 30 Under 30 list, where she was the youngest musician honored.

Kim Kardashian casts one of her sister Kendall Jenner's friends in her holiday SKIMS campaign

As a lifestyle connoisseur, I’m thrilled to share that my smash hit single, “You Broke Me First,” certified 4x Platinum by the RIAA, has garnered an astounding 2.2 billion streams since its launch in 2020. I’ve had the privilege of collaborating with some incredible artists like Regard & Troye Sivan on our chart-topping dance hit “You,” Khalid on our track “Working,” Tiësto on “10:35,” and Jeremy Zucker on my viral single “That Way.

In the previous year, the resident of Calgary unveiled her long-awaited second studio album titled THINK LATER, propelling Tate into the realm of pop music fame. The album debuted at the fourth position on Billboard’s album chart and has amassed more than 3.6 billion streams globally. With its strong pop appeal and catchy hooks, the album includes her 3x Platinum certified hit single ‘greedy,’ which placed Tate atop the Billboard Global 200 chart, Global Excl. US chart, Spotify’s Global chart, and reached number one on Top 40 radio. The Los Angeles Times foretold that she is ‘on her way to pop stardom,’ while Vogue proclaimed that she is ‘conquering the world.’

In various parts of the globe, Tate’s versatility in her performances has left spectators spellbound. Be it a moving vocal rendition or electrifying dance moves, she infuses each performance with an exceptional mix of creativity and sincerity that sets her apart on every stage.

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2024-10-29 00:33

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