
The competition to purchase Warner Bros. is still ongoing, and companies like Netflix are keeping their plans mostly secret. However, Netflix has indicated it would continue releasing Warner Bros. films in theaters, even if it buys the studio. This is important because Warner Bros. already has deals with theaters, and Netflix would uphold those agreements. For those closely watching the situation, this news is a positive sign, offering some reassurance for the future of movie theaters.
According to Bloomberg, if Netflix acquires Warner Bros., it intends to continue releasing Warner Bros. films in theaters, maintaining traditional release windows. While this is just a current commitment and could change, it addresses a major concern surrounding the potential merger. Many who oppose the deal feared that Netflix would immediately shift all Warner Bros. content to streaming, giving only a select few films a limited theatrical run.
Right now, everything is just guesswork. Netflix isn’t sharing its full strategy until its bid is approved. Plus, other companies interested in buying Warner Bros. could also put that content on their own streaming services. Most major companies already have their own platforms, and Netflix is the only one that generally avoids theatrical releases – something Ted Sarandos has talked about before, which hasn’t eased concerns.
The CEO of Netflix has repeatedly stated his fondness for movie theaters, while also suggesting they aren’t practical for most viewers. He believes audiences are increasingly expressing a preference for watching films at home. Despite claiming Netflix is helping to revitalize Hollywood, the company hasn’t significantly altered its approach to releasing movies in theaters. However, Netflix has funded projects that other studios likely wouldn’t have taken a chance on.
What’s Next in the Bidding Wars To Buy Warner Bros.?

Netflix
Netflix is still planning to release some movies in theaters through the Warner Bros. brand, and the competition to acquire that capability is heating up. Today marks the deadline for initial bids, with Netflix, Comcast (owner of NBCUniversal), and Paramount Skydance currently leading the pack. Surprisingly, major companies like Disney and Amazon aren’t participating in the bidding.
Currently, each potential buyer has a strong position. They all bring unique strengths, whether through their plans for the future or their visibility in the media. Ultimately, however, the decision comes down to money and what Warner Bros. Discovery CEO David Zaslav prefers. According to a source who spoke with Variety, Zaslav is looking for the deal that will bring the most value and the biggest impact. It’s clear he’s prioritizing the highest offer.
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2025-11-20 18:32