Kate Moss’s Wellness Brand: From Gwyneth Paltrow to Discount Dragon?

Last week, Kate Moss casually walked her dog Archie through Notting Hill, basking in the beautiful sunlight while appearing carefree and at ease.

But behind the smile, it appears the supermodel is far from happy.

The Mail on Sunday uncovers that, after a grand launch three years back, the 51-year-old’s health and wellness company has failed to thrive.

Luxury retailers carrying her merchandise are reducing their prices significantly, with certain goods now available at deeply reduced costs on an affordable online marketplace.

Sources have told this newspaper: ‘It’s all completely over.’

The design, Cosmoss, stemmed from the model’s recent embrace of spirituality and sobriety following years of lively socializing, and it aims to harmonize with her tranquil lifestyle amidst the Cotswolds countryside.

The health-focused company, providing a range of products including teas, face creams, and £125 ‘holy fragrance’ perfumes, seemed poised to make Ms Moss the British equivalent of Gwyneth Paltrow, whose alternative lifestyle enterprise Goop boasts a significant net worth.

Instead, merchandise is no longer available for purchase on the Cosmoss site, but it’s being offered at reduced costs on a discount site named Discount Dragon, which is famed for its cheap shampoo and excess grocery items from supermarkets.

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In a previous promotion, The Facial Cleanser, which was considered the essential step in the daily skincare regimen offered by Cosmoss, has been significantly reduced from £48 to a more affordable price of £11.99.

In the meantime, Fenwick’s Bond Street department store has reduced its remaining items by 30%, while Niche Beauty, which used to carry the product line, is now completely out of stock.

In my role as a devoted follower, I’d like to share an update: Although Liberty London continues to sell products at their original prices, I noticed a change recently. The Cosmoss counter, which was once a prominent fixture, has been taken down and the remaining stock seems to have been concealed within the beauty department. It’s now tucked away among a modest table of goods from various brands.

Ms. Moss, who follows the philosophy ‘don’t complain, don’t explain,’ hasn’t provided any clarification about the matter through her website.

In March, Cosmoss faced the possibility of a forced closure because of past due accounts. However, this decision was later rescinded without any provided reason.

A spokesman for Ms Moss and for Cosmoss did not respond to requests for comment.