Kanye West’s wife, Bianca Censori, seems to be intentionally competing with his former wife, Kim Kardashian. This competition reportedly impacts Kim Kardashian’s finances, as her shapewear brand, SKIMS, is said to be responsible for around 75% of her net worth.
Australian native Bianca will launch her fashion brand, also called Bianca, on December 11th. This is about two months later than her initial planned launch date.
On Saturday, Bianca shared a sneak peek with her 493,000 Instagram followers of her upcoming lingerie and shapewear line, including bras, panties, waist cinchers, and tights.
The bras Kim Censori wore seemed a bit old-fashioned, but it’s understandable given reports that she wears a 32G size – finding options can be difficult.
Driven by a desire for attention, she chose to take selfies of herself – surprisingly wearing panties over tights – rather than hiring a professional photographer.
Bianca returned to social media after a six-month break with a Halloween-themed Instagram Story. The photo showed her playfully holding a fake knife while wearing a strapless outfit.



Censori paired her SKIMS-like attire with leg warmers and silver pumps.
I’ve noticed something really strange! This person, a former designer for Kelektiv, keeps tagging Marc Jacobs in every single one of their posts. It’s odd because Marc Jacobs doesn’t actually sell things like bras, underwear, or tights on his site – so the connection is a total mystery to me!
I’m hearing that Bianca just landed a really exciting collaboration with a major name in fashion – a 62-year-old designer who’s known for having incredible taste. He actually featured Kim Kardashian in his Fall/Winter 2023 campaign, so this is a huge step for Bianca!
Kim Kardashian, 45, started her shapewear company, now worth $4 billion, in 2019 with Jens and Emma Grede. The brand has since grown to include comfortable loungewear, swimwear, and clothing for men.
Before her brand launched, Kim publicly acknowledged the 48-year-old rapper – despite his controversial past – as her ‘Ghost Creative Director.’ He was also responsible for designing the logo for what was originally named ‘Kimono Intimates.’
‘This goes way beyond fashion,’ a source close to the couple told Radar Online last week.
Kanye views this as a way to get back at Kim, and is actively trying to surpass her in every area. He’s deliberately building Bianca’s image and brand to directly rival Kim’s, aiming to compete with all of her established ventures.
Kardashian is said to be ‘furious’ and convinced ‘Kanye is pulling all the strings here.’
Another industry expert noted that Bianca’s photos strongly resemble the aesthetic of the SKIMS brand, both in terms of how they look and the feeling they create.














That was done on purpose. Kanye West has always made a name for himself by being controversial, and this is just his newest way of getting people to notice him and take charge of the conversation.
Kanye West reportedly sends Kim Kardashian $200,000 each month to help support their four children – North, 12, Saint, 9, Chicago, 7, and Psalm, 6 – even though the children haven’t spoken to their father in about two months.
Kim and Kanye West divorced in 2021. The year before, Kanye hired Bianca Censori to work as the head of architecture for his Yeezy brand, and she and Kanye will celebrate their third wedding anniversary on December 20th.
Before that, the incredibly popular artist – with 64.5 million monthly listeners on Spotify and 24 Grammy Awards – will be releasing his eleventh studio album, Bully, this Friday.
Ye is next scheduled to perform live on November 29 in São Paulo, Brazil.
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2025-11-02 20:33