Kamala Harris is caught up in UK pop star Charli XCX’s ‘brat summer’ craze – but what DOES the trend mean?
As a lifestyle expert with a keen eye for pop culture and its impact on politics, I find it fascinating to see how Kamala Harris is leveraging the “brat summer” trend to connect with younger voters. The British pop star Charli XCX’s endorsement and the subsequent viral memes have given Harris’ campaign a fresh and unexpected boost.
Kamala Harris aims to give a lift to her presidential campaign following an unexpected involvement in a popular British singer’s social media phenomenon.
The US Vice-President has embraced the ‘brat summer’ craze, which was kick-started by Charli XCX.
I’m absolutely ecstatic and can barely contain my excitement as I share this thrilling news! Last month, my beloved 31-year-old singing sensation released an album called “Brat.” And just yesterday, in an incredible turn of events, it was nominated for the prestigious Mercury Prize! Can you believe it? This is a moment I’ll cherish forever as a devoted fan.
After Joe Biden announced his withdrawal from the presidential contest this week, Charli XCX expressed her support for Kamala Harris on social media by saying: “Kamala is the new it-girl.” or “Kamala has taken over as the front-runner.”
The post generated numerous humorous images and phrases, called “memes,” that the Harris campaign is now employing to attract younger voters online.
Her campaign account’s header bears a resemblance to the Brat album cover, adopting the same font and green hue.
Supporters of the Democratic candidate have creatively adapted her speeches into tunes from her album. A popular social media post merged the song “Von Dutch” with a speech given by Kamala Harris the previous year.
She shared how her mother would tell her, “Do you really believe you dropped from a coconut tree? Your existence is shaped by everything around you and your past.”
Abigail De Kosnik, an associate professor at the University of California, Berkeley, spoke with NBC and shared that Kamala Harris has a unique connection to contemporary culture that sets her apart from past Democratic nominees.
The Vice-President explained why she’s jumping on the “brat summer” bandwagon by saying, “The brat girl is an unlikely role model, an underdog who surprises us.”
Ms. Harris has earned the support of notable musicians like Beyoncé and Cardi B. Additionally, American artist Kesha combined her laughter sounds from a video with her 2011 hit “Blow” in a remix.
Yesterday, Charli XCX shared that it was exhilarating for her to witness the success of Brat, leading up to her Mercury Prize nomination.
Brat, which is her sixth studio album, is one of 12 albums to be shortlisted.
Charli XCX expressed her gratitude for the second Mercury Prize nomination in her own words: “I’m thrilled that Brat has made it to the Mercury Prize shortlist. What an honor!”
“I’m deeply touched and grateful for the outpouring of appreciation for this collection. It feels invaluable to me, and observing it thrive independently has been an exhilarating and rather mind-blowing experience.”
As a lifestyle expert, I’d put it this way: I’m thrilled to share that both Corinne Bailey Rae and Beth Gibbons have earned nominations for their debut solo studio albums. Their albums, “The Sea” for Corinne and “Outgrown” for Beth, have truly resonated with critics and audiences alike.
Rock band The Last Dinner Party has also been recognised for its debut album.
In September, the victor will be named and given a prize of £25,000. Unlike previous years, there won’t be an in-person award ceremony; instead, there will be increased marketing efforts.
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2024-07-26 04:34