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Kaia Gerber SHOCKS Fans With Family Photoshoot!

BBG News

The Gerber family has worked together.

Rande Gerber, Cindy Crawford, Presley Gerber and Kaia Gerber all put their modeling hats this week.

The attractive family group has been chosen as the fresh representation for Vuori, a company recognized for its stylish apparel inspired by coastal California living and performance wear.

Cindy, a renowned model and businesswoman, expressed that the material she was wearing was extraordinary, remarking how incredibly soft and adaptable it was, making her reluctant to remove it.

This outfit is ideal for Malibu – it transitions seamlessly from strolls on the beach, workouts, and running errands without a hitch.

As a devoted follower, I can’t help but express my enthusiasm for Vuori. Every friend I’ve introduced to this brand becomes captivated by it. That’s the enchantment of Vuori – its creators embody the active lifestyle we all live, and that authenticity is woven into every thread, making it relatable and resonant for us all.

As a dedicated lifestyle aficionado, I’m thrilled to announce that come Spring/Summer 2025, the Gerbers and Vuori will be uniting not just for our next big campaign, but for a long-term partnership. We’re excited to bring you the best of both worlds!

This partnership, rooted in common values such as connectivity, quality, creativity, and seamless integration of fashion and functionality, sets off on a multifaceted journey.

The campaign, creatively spearheaded by the Gerber family, was both photographed by Cass Bird and stylistically directed by Geraldine Saglio.

They picked out their favorite looks from Vuori’s 2025 collection.

The Gerber Family expressed that it was crucial for them to work with individuals who could genuinely portray both Vuori’s essence and their unique family vibe. They found Cass and Geraldine to be ideal collaborators.

In his words, Joe Kudla, the founder and CEO of Vuori, expressed that the recent partnership with the Gerber family signifies a significant achievement for Vuori, an accomplishment that has taken years to materialize.

The journey started when Rande Gerber stumbled upon Vuori at a quaint shop in Malibu, feeling a shared enthusiasm for the venture we were creating, he contacted us to join forces.

A heartfelt friendship blossomed, based on reciprocal respect and common beliefs, and we are thrilled to deepen this bond even more.

‘Kaia and Cindy inspire Vuori’s women’s line, symbolizing power, trendiness, and contemporary femininity. Moreover, the Gerber family embodies a classic yet modern style in fashion, seamlessly integrating sophisticated aesthetics with an authentic, grounded vibe that resonates strongly with Vuori’s fundamental principles.’

As soon as I crossed paths with Joe, it became evident that he’s meticulous in his pursuits and has a clear vision of what he desires. However, what truly sets him apart is his authentic kindness and alignment with our family values. Speaking as a lifestyle expert and entrepreneur myself.

During our trip to Vuori’s main office, it wasn’t merely the company that caught our attention, but the genuine, heartfelt connections we all established – these weren’t transactions, they were exchanges of tales and a reciprocal admiration that led Joe to suggest, “Let’s embark on something more substantial together.

What makes Vuori unique is their commitment to maintaining a close-knit, humble community, even as they expand. This community embraces the spirit of surfing during lunch breaks, cheers for each other’s achievements, and upholds the authenticity of the Southern California lifestyle.

In their own words, Presley Gerber expresses that Vuori effortlessly blends into his lifestyle – be it surfing, socializing with friends, or exploring new places. It carries a simple, sleek design, provides ultimate comfort, and resonates authentically with him. It’s not about making an extra effort; rather, it feels right regardless of the kind of day he encounters.

Kaia Gerber, model and actress, stated that Vuori has reshaped the concept of everyday style by merging comfort and elegance seamlessly. She appreciates the versatility of this clothing line, allowing her to transition effortlessly from a workout session straight into a meeting. For her, it’s more than just clothes; it’s about reconnecting with one’s self.

According to Kudla, what truly impressed him was the way the Gerbers truly embodied the core values of Vuori – leading a balanced lifestyle, maintaining their individuality, cultivating sincere relationships, and having a dedication towards creating a meaningful difference.

At Vuori, we firmly hold that strong partnerships stem from more than mere opportunities; they are forged through trust, mutual understanding, and authentic connections. Such uncommon alliances, where the fit seems organic, are among those we eagerly anticipate, as we look forward to the innovative outcomes our collaboration will bring.

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2025-04-29 18:07

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