K-Pop Demon Hunters unveil instant noodles collab with Nongshim

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The popular animated series on Netflix, K-Pop Demon Hunters, is creating a global frenzy, and now, it’s sparking a fresh range of snacks from Nongshim.

As a gaming enthusiast, I’ve been blown away by the explosive popularity of K-Pop Demon Hunters! It’s sparked global curiosity about South Korea like never before, fueling an increase in demand for everything from food and cosmetics to tourism. Now, Netflix, my go-to streaming platform, is joining forces with Nongshim, the country’s top instant noodles and snacks brand. Exciting times!

K-Pop Demon Hunters x Nongshim

As a dedicated fan, I can’t help but draw parallels between the revolution K-pop has woven in the music scene and the extraordinary impact of “K-Pop Demon Hunters” in the world of film. This isn’t just about slaying demons or saving the universe; it’s a journey of self-discovery, grappling with inner struggles, and growing up. It’s an exploration of striving to better oneself while staying rooted in one’s origins. At its heart, it’s the compelling narrative and deep emotions evoked that have catapulted K-Pop Demon Hunters to global acclaim. Now, this success is expanding beyond entertainment, rippling through various sectors of the global economy.

After the movie’s premiere, Google searches for “Korean food” have reached unprecedented peaks, increasing by 75%. From gimbap to fish cake stew and instant noodles, Korean cuisine has been dominating TikTok and YouTube. This trend is now being harnessed through a partnership with the movie: Nongshim, South Korea’s leading noodle manufacturer, is introducing limited-edition Shin Ramyun and Shrimp Crackers featuring Huntrix characters on their packaging, inspired by the film’s ramen brand which resembles their own.

In addition to Rumi, Zoey, and Mira, you’ll also discover snacks inspired by Soja Boys and Derpy Tiger. The special-edition cup noodles modeled after the noodles eaten by the K-Pop Demon Hunters girls on screen will be available starting from South Korea, North America, Europe, Oceania, and Southeast Asia. This exciting collaboration between K-Pop Demon Hunters and Nongshim is set for a global launch in late August 2025.

The excitement surrounding KPDH extends far beyond just merchandise sales. It’s been fueled significantly by the movie’s unprecedented success on Netflix, where it has broken viewing records. To date, it has amassed over 210.5 million views, bucking the typical pattern for Netflix shows by maintaining a strong following long after its premiere. In fact, for the past five weeks, it has consistently garnered around 26 million weekly views.

Cultural impact

The influence of K-Pop Demon Hunters on culture has been extremely significant. In South Korea, Samsung Electronics created a complimentary Galaxy smartphone theme inspired by the movie. Simultaneously, the Ministry of Agriculture utilized the characters in a YouTube campaign focusing on food safety and security.

Both the aesthetics industry and tourism world are closely watching this development as well. It’s thought that the movie’s popularity might spark renewed interest in Korean skincare products. Furthermore, notable Seoul landmarks such as Bukchon Hanok Village and Namsan Tower, showcased in the film, may stimulate increased tourism to South Korea by attracting new visitors.

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2025-08-23 11:41