Summary
- JW Anderson partners with Burnt Fen Flowers for the 2026 RHS Chelsea Flower Show
- The Pimlico store will exhibit fifteen iconic, sculptural mantle vases by legendary 20th-century florist Constance Spry
- The boutique features indoor and outdoor arrangements, gifting farm-grown cosmos flowers to its first 50 customers
JW Anderson is teaming up with Burnt Fen Flowers for the 2026 RHS Chelsea Flower Show. This partnership will feature the brand’s Pimlico store, turning it into a unique space where fashion, handmade items, and gardening come together. The collaboration will also showcase JW Anderson’s Home & Garden collection, with the store displaying a modern mix of home goods, antiques, and art.
The installation will feature fifteen stunning vases created by floral design pioneer Constance Spry and Fulham Pottery. These vases are known for their beautiful shapes and unique creamy-white finish. Florist Alfie Nicholson, from Burnt Fen Flowers, will fill five of the vases with arrangements using flowers grown on his Norfolk farm, where he cultivates almost 100 different varieties across five acres. Nicholson will also create outdoor planted displays, bringing the installation into the surrounding public area. This collaboration highlights a mutual commitment to skilled artistry, using flowers that are in season, and environmentally friendly practices, connecting Spry’s groundbreaking work from the 20th century with modern floral design.
To celebrate the Chelsea Flower Show, the first 50 visitors to the JW Anderson Pimlico store will receive cosmos flowers grown locally at Burnt Fen Flowers. This gift highlights both the tradition of gardening and JW Anderson’s dedication to connecting the past and present through the beauty and variety found in nature.
JW Anderson Pimlico
105-107, Pimlico Rd, London
SW1W 8PH, United Kingdom
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2026-05-21 11:27