Justin Bieber’s SKYLRK Taps Hailey Bieber for New Capsule

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Summary

  • Justin Bieber has unveiled a new campaign and capsule for his fashion label SKYLRK, fronted by his wife, Hailey Bieber
  • The black-and-white visuals tease an upcoming drop featuring a boxy leather jacket, micro-shorts, and oversized sweats
  • The collection is scheduled to release on Friday, February 13, just in time for Valentine’s Day

Justin Bieber’s clothing brand, SKYLRK, is launching a Valentine’s Day collection with a moody, 90s-inspired look. The campaign features Justin’s wife, Hailey Bieber, both as the face of the brand and with her own signature style influencing the designs. The new collection will be released this Friday and features a simple, black-and-white color scheme.

I’m so excited about this new collection! It centers around this really cool, slightly oversized leather jacket and hoodies, and you can tell Hailey Bieber had a big hand in the design. She’s been hinting at this padded shoulder detail for a while now in her outfits, and it’s finally here! Everything is in shades of grey, white, and black, which I love. It’s still comfy and relaxed like the brand always is, but with a more structured, fashionable shape – it totally captures that ‘sporty romance’ vibe Hailey’s known for, but with a bit of an edge.

This new collection expands beyond jackets to include versatile basics and everyday wear. The range features items like beanies, cropped tanks, and shorts, creating complete outfits from head to toe. They’ve also added footwear and accessories – including simple, single-color slides and branded phone cases – to maintain the collection’s modern, nature-inspired aesthetic in all aspects of your life.

The latest SKYLRK collection will be available online this Friday, February 13th, starting at 10 a.m. Pacific Time. You can buy everything directly from the official SKYLRK website.

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2026-02-14 14:32