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Justin Bieber’s First SKYLRK Drop Is Now Live

BBG News

Summary

  • Justin Bieber has officially launched SKYLRK, unveiling the label’s first release
  • Spanning hoodies, headwear, sunglasses and footwear, the drop consists mostly of pieces and accessories Bieber has teased on Instagram in recent months
  • Footwear models include the “Chunky Mule” and “Beach Slide”

Approximately one and a half years following the initial hints about SKYLRK, Justin Bieber has finally unveiled the debut project of his label, covering footwear, hats, and clothing.

In December 2023, Justin Bieber unveiled the initial sneak peek of his second independently established fashion brand, SKYLRK. At that time, people were puzzled about what exactly this new venture was and how it differed from his earlier label, Drew House, which he co-founded with Ryan Good in 2018. However, Bieber has since distanced himself completely from Drew House, stating that it no longer resonated with his creative aspirations. Lately, he has been pouring all his energy into the development of SKYLRK’s early designs.

The initial product launch from the brand showcases an assortment of lively-colored clothing items and trinkets that Justin Bieber has hinted at on Instagram. This includes hoodies, sunglasses, tank tops, beanies, and two types of footwear. Hoodies are available in shades such as bright yellow, blue, and black (referred to by Bieber as “Fizz,” “Super Blue,” and “Smudge”), while the beanie comes in hues like “Gum” pink, “Jelly” red, and “Fizz.

Instead, you could say: The sunglasses from the brand’s debut collection may well be their most striking product. Known as the “Upside Down,” these glasses feature a large design and are characterized by their eye-catching, bubble-shaped lenses.

Regarding footwear, Bieber offers two distinct styles: a “Bulky Mule” and a “Beach Sandal.” Both designs share the same playful aesthetic as his sunglasses.

Purchase the initial collection from SKYLRK right away on their official online shop, and keep an eye out for further updates regarding Justin Bieber’s new brand.

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2025-07-10 18:55

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