Summary
During his halftime performance at the FIFA World Cup Final, Justin Bieber revealed a new, unreleased version of the SKYLRK Matter Daddy sneaker – a “Latte” colorway. He wore the low-top sneakers with matching SKYLRK clothing and accessories, even including a branded guitar strap. This appearance happened alongside a five-day SKYLRK pop-up shop in New York City leading up to the game.
SKYLRK, co-founded by Justin Bieber, recently showed off its new Matter Daddy “Latte” shoe. Bieber himself revealed the unreleased low-top sneakers during his halftime performance at the 2026 FIFA World Cup Final in MetLife Stadium, wearing them as part of a complete custom outfit from his own clothing line.
The new sneaker is primarily a soft, light brown color – almost like a latte – with subtle touches of pale pink on the laces and back. It’s a low-top shoe and part of the brand’s expanding collection, following a successful initial release in June. The artist wore the sneakers during their performance with bunched socks, denim shorts, a polo shirt, and sunglasses from the brand’s “Speed Demon” line. Custom accessories, including a branded earpiece and guitar strap, further showcased the brand during the halftime show at the World Cup Final.
SKYLRK made a big splash with its first-ever stage performance, timed with a special five-day event in New York City from July 16th to 20th. This gave fans a chance to buy exclusive merchandise during the tournament. This follows SKYLRK’s previous appearances at Coachella and its collaborations with Zellerfeld on new shoe designs, continuing its growing presence in popular culture.
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2026-07-20 17:26