Johnnie Walker Kicks Off the Return of Hypegolf Clubhouse

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This golf season, Johnnie Walker is partnering with Hypegolf Clubhouse for a special event in SoHo, New York. Clubhouse originally opened in 2022 as a unique space that combines golf with modern culture. It’s a celebration of everything new and exciting in golf – from technology like Trackman to the latest fashion and the sport’s growing and diverse fanbase – and showcases the brands that are helping to shape the future of the game.

Hypegolf Clubhouse is back in town on August 29th, just before the Ryder Cup, to once again bring golf fans closer to the biggest events. Celebrating the connection between golf, art, fashion, and culture, Johnnie Walker will host a special bar inside the Clubhouse, offering unique drinks and experiences during evening events. The brand previewed the custom bar with a private party on August 28th, and it will be a central feature of the Clubhouse throughout its run.

I was at the launch party, and it was so much fun! Everyone was playing virtual golf and these cool mini-challenges. They even had a special bar making Johnnie Walker cocktails themed around golf – I tried the Keep Walking 18 and Johnnie Lemonade, both were amazing! It was great to see Victoria Brito, the podcast host, and photographer Tyler Joe there, along with a lot of familiar faces from the Hypegolf community. The whole vibe was fantastic!

Johnnie Walker, the world’s leading blended Scotch whisky, recently launched “The Spirit of the Cup” collection in collaboration with Devereux Golf, a popular apparel brand. The collection features stylish clothing and accessories designed for both golfers and everyday wear, including polos, t-shirts, a cardigan, hockey jerseys, and on-course gear. This is the third collaboration between the two brands, following the successful Keep Walking Collection and previous releases under the Johnnie Walker Clubhouse banner. The Keep Walking Collection included a limited-edition Blue Label-inspired golf bag, celebrating Johnnie Walker’s historic 1926 Hole-in-One Challenge. The new Spirit of the Cup collection is now available in stores and on the Devereux website.

Hypegolf is returning this year with its signature mix of golf, good drinks, and stylish clothing-creating a fresh take on the traditional country club experience. Keep an eye out for upcoming collaborations with Johnnie Walker, and visit the Clubhouse store to check out their newest collections.

DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.

Visit the Hypegolf Clubhouse from August 29th to September 28th at 147 Grand Street, SoHo, New York, NY 10013.

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2025-09-18 21:27