JISOO Named Global Ambassador of Salomon

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Summary

  • Salomon, the popular French brand known for outdoor and sports clothing, has announced that JISOO will be its new global ambassador.

  • This collaboration shows Salomon is growing beyond just athletic equipment and moving into lifestyle, fashion, and everyday wear.

  • As a fan, it was so cool to hear Jisoo explain why she partnered with the brand! She said growing up in Korea, near the mountains, really shaped her, and she loves things that are both practical and beautiful. That’s what drew her to them, apparently – finding that perfect balance.

Salomon, the outdoor brand, has partnered with BLACKPINK’s JISOO as a global ambassador, signaling a big step for the company. This isn’t just a typical sports sponsorship; Salomon is evolving its image to connect its history of durable outdoor gear with current fashion and lifestyle trends, and to become more relevant in popular culture.

JISOO is a global icon in music, fashion, and entertainment, making her a perfect fit for Salomon. As more people embrace new ways to move and blend streetwear with athletic wear, JISOO embodies a generation that seamlessly combines practicality and high fashion.

JISOO talked about her love for the outdoors and how it’s always been a big part of her life, growing up near the mountains in South Korea. She explained that being outside still makes her feel free and connected. She chose to partner with Salomon because she appreciates how the brand combines practicality, freedom of movement, and style – qualities that fit perfectly with her everyday lifestyle.

Kristof Cavazzana, Salomon’s Global VP of Product & Experience, explained that signing JISOO was a great fit for the brand’s values. He said JISOO embodies a generation that freely mixes sports and fashion, and her worldwide popularity reflects Salomon’s goal of bringing its outdoor roots and style to a wider audience.

So, this announcement is just the start of something really cool between this artist and this outdoor brand – they clearly share a similar vibe. As a fan of both, I’m super excited because they’ve hinted at a bunch of projects and collaborations coming soon. It sounds like this is going to be a long-term thing, which is awesome!

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2026-05-28 12:26