Jeff Brazier believes Jade Goody would be ‘elated’ at their son Bobby, 22, walking for Gucci during Milan Fashion Week and says it will ‘never be fair’ she didn’t get to see it

Jeff Brazier shared how incredibly proud he was to see his son, Bobby, walk the runway for Gucci at Milan Fashion Week, adding that his late partner, Jade Goody, would have felt the same way.

The 46-year-old TV presenter shares two sons, Bobby, 22, and Freddie, 21, with her late husband, Jade. She admitted it’s painful not being able to fully experience the joy of watching them grow up, but takes comfort in knowing they’ve inherited his wonderful qualities.

The doting father shared a tribute post to his son and shared some snaps of him walking the runway. 

Jeff shared on Instagram about being a proud father, saying his son is achieving amazing things and this recent accomplishment is particularly special.

So proud to see him walk for Gucci in Milan! It’s always been his favorite brand, and it meant the world to him. There’s nothing better than watching someone you love achieve their dreams, and he handled it all with such grace and confidence.

He said with feeling, ‘It’s hard to celebrate Bobby’s success without remembering how happy his mother would have been – she was a loyal customer and spent a lot of money at their shops!’

It feels unfair that she can’t experience the immense pride I feel, but I’m glad her wonderful qualities are evident in her sons.

‘Thank you @bobbybrazier That was so fun to watch❤️.’

Bobby’s mother, known for appearing on the reality show Big Brother in 2002, sadly died from cervical cancer in March 2009 at the age of 27.

Bobby and Freddy are still planning their own reality show for ITV, even though their father, Jeff, has decided not to participate following some family disagreements.

Just last month, it became public that Jeff, a presenter on This Morning, had decided not to participate in the planned documentary series about his family, which was intended to be similar in style to the show about the Osbournes.

According to sources, the issue arose from a disagreement between the father and actors Bobby and Freddy, which disrupted filming.

Jeff raised the brothers as a single parent after Jade passed away.

As someone who follows the Braziers closely, I’m hearing things are really tough for them right now. It’s all a bit of a mystery, but the stress seems to be centered around Freddy getting ready to be a father. Nobody’s saying exactly what’s going on, but it’s definitely a difficult time for the whole family.

Jeff’s unexpected departure from the show has surprised ITV, who were expecting it to be a major success in terms of viewership.

Despite previous concerns, Freddy and Bobby are moving forward with the project, and contracts are reportedly about to be finalized.

The brothers are continuing to develop the series, and according to a source at The Sun, a potential project with Brazier is still being discussed.

Jeff reconsidered his decision, but his friends weren’t convinced. They’d faced many challenges and were determined not to miss this chance.

Working through this challenge as a team has strengthened their bond after a difficult few months.

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2026-02-28 22:48