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Jameson Irish Whiskey Returns With ‘Jameson Distilled Sound’ With Anderson .Paak For Year Two.

BBG News

Summary:

  • Jameson Irish Whiskey music platform ‘Jameson Distilled Sound’ returns for its second year in Ireland, with Anderson .Paak once again leading as “Music Distiller”.
  • Anderson .Paak’s creative house APESHIT INC curates the program, pairing artists from diverse backgrounds – like South Africa, Portugal, Ireland, Nigeria, and Malaysia – to produce new sound genres and performances.
  • New music, performances, and behind-the-scenes content set to launch throughout the summer on Jameson’s YouTube Channel.

The fusion of various music styles is growing more and more accepted, making the idea of strict categorization seem less vital when contemplating the future of music. ‘Jameson Distilled Sound’, a worldwide platform introduced by renowned whiskey brand ‘Jameson Irish Whiskey’ in 2024, not only reflects this musical change but also drives it forward.

Reviving the project for its second year, Anderson .Paak is being brought onboard as the “Music Mentor.” This time around, the event is headed back to Ireland. Known as Distilled Sounds Year 2, the program gathers 20 groundbreaking musicians like South African soul sensation Lloyiso, Portuguese avant-garde artist EU.CLIDES, Irish drill pioneer Skinner, Nigerian-American R&B prodigy Manny Wellz, Malaysian alternative pop talent Saint Kylo, and others. They will collaborate to create new music, drawing inspiration from their cultural backgrounds as well as the global musical community they are part of. Guided by Paak’s experienced leadership, they will write, record, and perform together.

As an ardent fan, I can’t help but marvel at Anderson .Paak’s creative powerhouse, APESHIT INC, which has meticulously designed a week-long event, handpicking artists for a unique incubation process. Their goal is to foster new sounds by providing a platform that embraces cultural diversity and daringly combines experimental genres. This innovative environment promises to bring forth thrilling possibilities of future music.

As a fan, I’d put it this way: “I’m in the mix with Drill alongside Amapiano, blending K-pop with soul, each artist adding their unique twist, and we’re all about collaboration and creation,” expresses Anderson .Paak.

Various new videos featuring tracks, live performances, workshops, and exclusive backstage glimpses are being released on the Jameson YouTube Channel this summer.

Read more at TopMob

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2025-07-22 18:25

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