INTERVIEW – CMO of realme Chase Xu on partnership with KRAFTON India, joint R&D initiatives, and more
Story Highlights
- GamingonPhone had an opportunity to interview Chase Xu, the Vice President and CMO of realme.
- The discussion delved on realme’s partnership and R&D with KRAFTON India, vision, and more.
Brands that are actively investing in the fast-growing world of esports, particularly by supporting teams, are a significant factor behind this rapid expansion. One of these brands playing a key role is realme, a well-known mobile brand globally, which has been making a strong impact in the scene, notably with KRAFTON’s Battlegrounds Mobile India (BGMI). In my upcoming article for GamingonPhone, I had the pleasure of interviewing Mr. Chase Xu, Vice President and CMO of realme, who shared insights on their partnership with KRAFTON India, collaborative R&D projects, and other intriguing details that I will be discussing in this piece.
Mr. Chase Xu, his role in realme, and his passion for finding innovative ways to engage with people
In his own words, he mentioned that he’s been part of realme since its beginning, advancing within the company as Vice President and Chief Marketing Officer. He elaborated by saying, “My job is centered around ensuring our marketing efforts resonate strongly with our customers.
He spoke about his enthusiasm for devising creative methods to interact with others, integrating technology and relatable narratives. In other words, he shared that the process has been fulfilling, marked by learning experiences and instances of genuine connection within our community. For him, it’s not merely about producing goods; it’s about building a community where users can feel at home.
Partnership with KRAFTON India for BGIS and BMPS 2025
Regarding the reasoning behind realme’s collaboration with KRAFTON India for the BGIS and BMPS 2025, he highlighted their goal to reshape India’s mobile gaming landscape. He stated, “We aimed to cultivate the immense pool of talent in this nation and fortify the upcoming esports champions. Our alliance with KRAFTON for BGIS and BMPS 2025 enables us to achieve this objective.”
The original statement has been reworded, maintaining the same meaning, but using different words and sentence structures.)
Krafton’s top-notch gaming knowledge combined with realme’s powerful mobile devices will create a harmonious blend in our partnership. Our goal is to provide both casual and professional gamers with an enhanced, engaging gaming experience through this collaboration.
Participating in key tournaments such as the BGIS 2025 LAN Finals and BMPS 2025 demonstrates realme’s dedication to the world of esports. In summary, he emphasized that this collaboration marks a crucial milestone in molding the future of Indian esports.
Joint R&D initiatives between Realme and KRAFTON India
“Realme and KRAFTON India are working together on advanced research and development projects, focusing particularly on enhancing the hardware and software of their gaming smartphones. This means that phones like the realme GT 7 Pro will be specifically tailored to provide an optimal gaming experience for titles such as BGMI. The collaboration encompasses exclusive debugging and testing to ensure peak performance in competitive esports.
Moreover, we’ve established an internal task force consisting of research and development, marketing professionals, and product specialists, collaborating closely with KRAFTON India. This team aims to pioneer advancements in mobile gaming technology by focusing on providing smooth, high-performance gaming experiences and fostering future innovations within the Indian esports industry.
realme’s vision for next-gen esports athletes
Xu states, “We are creating a complete system that covers the development of esports-centric products, collaborative production, and performance enhancement for popular games such as BGMI. By providing powerful devices at affordable costs, realme is expanding the reach of gaming to a larger group of people.
Beyond that, he also mentions: “We’re continuously pouring resources into developing our esports framework, including community programs. Additionally, our collaboration with KRAFTON is aimed at championing content creators, constructing engaging platforms, and providing chances for competition – all aiming to foster the lasting development of India’s esports community.
Shaping the future of mobile gaming
Realme is devoted to providing top-tier devices tailored for competitive esports, like the realme GT 7 Pro for BGIS 2025, to give our users an exceptional gaming experience. Additionally, their partnership with KRAFTON India focuses on bolstering esports facilities and fostering new talent through grassroots programs.
He stressed that by persistently pouring resources into research and development, along with collaborative innovations, we’re breaking new ground in the realm of mobile gaming tech. It’s important to note that Realme caters to both casual gamers and competitive esports players, thus making gaming more inclusive for a broader spectrum of people. Furthermore, he expressed pride in Realme contributing significantly to India becoming a leading global center for mobile gaming and esports.
Chase Xu on realme’s collaboration plans and future
When queried about potential future collaborations, he affirmed, “Absolutely, we are looking forward to working more closely with game companies and creators in the coming days.” He went on to say that these alliances will provide Realme with essential knowledge about the gaming industry, enabling them to design products specifically suited for gamers’ unique requirements.
He went on to say that we plan not only to provide but also arrange gaming tournaments, thereby promoting the development of the esports industry and cultivating emerging talent. He emphasized that these partnerships will significantly boost our gaming services and broaden Realme’s influence within the esports community.
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2025-01-18 09:11