Influencer faces backlash over wild luxury spending she often writes off as ‘business expenses’

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An Australian influencer is facing backlash online over her wild spending habits.

Sam Todd, a 30-year-old known for her TikTok videos, recently shared her trip to Disneyland Japan. She regularly posts content showcasing her latest purchases, including designer handbags, jewelry, and collectible toys from Pop Mart.

Todd, who has over 269,000 followers, says she might be able to deduct her purchases as work-related costs.

Many people have stopped following her because they feel she displays excessive and unrealistic spending. Others worry she’s setting a poor example for her younger fans.

One Reddit user expressed concern earlier this month about an influencer’s frequent purchases of unnecessary items, admitting they might be judging it too harshly.

I’m a very open-minded person and believe everyone should enjoy their own hobbies and interests, whatever they may be.

It’s strange that she can afford to spend so much, and even encourages others to buy a lot of unnecessary things.

Another Reddit user on the same thread added, ‘I had to block her for this reason. 

‘It was warping my own sense of what’s normal consumption. 

Her videos have become focused on constantly wanting the latest trends and possessions. While her content was once enjoyable, it now feels unbalanced and disconnected from reality.

Todd recently shared videos of her shopping spree, including a look at jewelry she bought from Swarovski, and her travels in Japan.

Daily Mail has approached Todd for comment.

Okay, so I was reading The Daily Telegraph, and they actually talked to someone at the ATO about how influencers like me – well, not *me* exactly, but you know, people like me – can get tax breaks! It’s so fascinating to finally understand all the details of what we can claim. I’ve been digging around for ages, and it’s amazing they finally explained it all!

Content creators who make money from their work can deduct related expenses from their taxes, according to a spokesperson.

They explained that if you paid for something yourself without getting the money back, and it was clearly connected to your earnings, it wasn’t considered a personal expense – especially since you had documentation to support it.

The spokesperson also pointed out that influencers couldn’t deduct everything from their taxes, just like everyone else.

If an expense was for both work and personal use, you can only claim a tax deduction for the portion related to your work, according to the ATO.

Each situation is unique and will be evaluated individually, taking into account how the item was used when the expense occurred.

In a recent video, Todd mentioned she almost never pays full price for anything.

She was running an online business selling fashion accessories and showing off a $600 Jacquemus bag she’d gotten for free as part of a promotion.

Someone asked if the things she bought for creating content could be counted as business expenses for tax purposes, and Todd confirmed that they could be.

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2025-09-29 04:48