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Hypebeans Unveils New Pop-Up Experience at THE SOUTHSIDE

BBG News

Summary

  • Hypebeans opened a pop-up at THE SOUTHSIDE in Hong Kong, running until October 13
  • The pop-up features Golden Black coffee and exclusive Midnight Bread Club sourdough bagels

Starting on July 14, 2025, and lasting until October 13 of the same year, Hypebeans, a popular hangout spot known for premium coffee, is excited to debut its temporary location at THE SOUTHSIDE in bustling Hong Kong. During this timeframe, patrons can enjoy the signature Hypebeans coffee journey along with an enhanced menu.

For the grand unveiling, Hypebeans is bringing back their much-loved summer drink, Golden Black (retailing at USD $55 HKD). This invigorating beverage combines the flavors of Americano and yuzu puree, resulting in a zesty, foamy texture similar to beer head, but without milk. The drink is then garnished with a zest of lemon for an added kick.

Hypebeans collaborates with the local artisan sourdough bagel bakery, Midnight Bread Club, to introduce an unique Corned Beef Cheese Sourdough Bagel priced at HK$52 USD, a tribute to popular Hong Kong “cha chaan teng” tastes. The Double Cheese Ham Sourdough Bagel, a top-seller from Midnight Bread Club, will also be on the menu for HK$52.

From July 15th through July 17th, 2025, Hypebeans is extending a warm greeting by offering a “Buy One, Get One Free” promotion on all beverages.

Check out the pop-up above. The Hypebeans SOUTHSIDE pop-up is open until October 13.

Hypebeans Pop-up Kiosk at THE SOUTHSIDE, Wong Chuk Hang, Hong Kong
Operating Hours:
– Weekdays (Monday – Friday): 8am – 7pm
– Weekends (Saturday, Sunday) & Public Holidays: 10am – 7pm
Please note that the operating hours may be subject to change.

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2025-07-15 04:25

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