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Humiliation for Sunrise as they take a huge dip in the ratings and get the same numbers as a children’s show

BBG News

As a die-hard Aussie telly enthusiast with decades of breakfast show battles under my belt, I’ve never seen such a thrilling and cutthroat rivalry as what we’re witnessing between Seven and Nine right now! The 90s poaching raids seem like child’s play compared to this modern-day star wars.

Last Wednesday, Channel Seven suffered a significant setback when its highly-rated morning show, Sunrise, underperformed in Melbourne.

Across the country, the morning program reigns supreme, however, it faced a challenge in holding onto its number one spot in Melbourne last week, attracting only 29,000 viewers.

As a lifestyle expert, I can’t help but feel a tad disappointed when I see my viewership numbers align with those of a beloved kids’ program like “The Adventures of Paddington.” It’s not the success I envisioned for this project, and it leaves a slightly sour taste.

On the same day, Channel Nine’s competitor, Sunrise, significantly surpassed Seven’s show ratings in Melbourne, attracting approximately 65,000 viewers within the city.

Daily Mail Australia has reached out to Seven for comment. 

Despite Sunrise’s subpar performance in Melbourne, the popular breakfast show, helmed by Natalie Barr and Matt Shirvington, continues to hold the national crown.

This year marks the 21st consecutive time that the program is holding the crown as Australia’s favorite morning show on television.

Today’s competitor program, anchored by Karl Stefanovic and Sarah Abo, attracted approximately 311,000 viewers across the country, but Sunrise clearly dominated with a viewership of 379,000.

This occurs following allegations that Channel Seven and Channel Nine are engaged in intense competition, often referred to as a “space opera,” as they endeavor to persuade the most talented personnel from their respective rival networks to defect.

Inside sources at Seven’s Sydney office have revealed that the network is actively defending against interest from Nine regarding several promising young journalists, as both broadcasting companies compete fiercely for top ratings positions.

Seven made an attempt at poaching talent when it initiated a move against Nine’s team, successfully persuading three of their key AFL panelists from the Footy Classified show to switch allegiances.

A high-ranking source within the network industry stated that the last time we observed such extensive network poaching operations was back in the 1990s, as reported by Daily Mail Australia.

Currently, the competition is extremely fierce due to a decrease in viewership. This means that each network is pulling out all the stops to gain an edge over their competitors in the fight for audience attention.

According to seven sources, it appears that Nine has primarily focused on its rising female journalists in their newsrooms nationwide, as part of an unparalleled offensive.

The disclosures emerge alongside allegations that Nine was growing anxious over the significant difference in expertise between their established anchor figures and the upcoming generation of talent they have in store.

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2024-10-14 03:18

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