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How is Caedrel’s new team changing the esports industry and revitalizing the NLC?

BBG News

In simple terms, the average viewership for the NLC (North American League of Legends Championship Series) in 2025 has increased significantly compared to the previous summer, going from 709 viewers to a staggering 54,864. This surge can be attributed to Los Ratones, a newly formed LoL (League of Legends) team led by Caedrel.

Under the guidance of Marc Robert “Caedrel” Lamont, the team Los Ratones has taken the top spot in the Northern League of Legends Championship (NLC) Winter 2025 circuit, boasting an impressive four wins. In stark contrast to the 709 viewers during the NLC Summer of 2024, the viewership numbers have skyrocketed to a staggering 54,864. This represents an incredible growth of over 7,6415%. It’s easy to understand why – Los Ratones has breathed new life into what was once a small league.

Journalist Armand Luque posted on Reddit, “Caedrel and his team truly went above and beyond in saving the entirety of the NLC.

Los Ratones history

In November 2024, Caedrel, a prominent League of Legends streamer and former pro player from Europe, established the team Los Ratones. This team was put together by Caedrel and includes Simon “Baus” Hofverberg, Veljko “Velja” Čamdžić, Tim “Nemesis” Lipovšek, Juš “Crownie” Marušič, and Carl “Rekless” Martin Erik Larsson, who previously served as an ex-support substitute for T1.

More viewers watching the ERLs

In the minor leagues, the NLC didn’t garner much interest compared to other scenes. However, the European League of Legends EMEA Championship (LEC) was where most of the attention was focused. But when Caedrel announced the formation of Los Ratones, the entire scene underwent a transformation. More spectators started tuning in not just for Los Ratones matches, but also for the other games being played. It’s hard to say if this surge in viewers is due to anticipation for Los Ratones matches or genuine interest in the other games.

Without a doubt, Los Ratones significantly influenced the business models within the esports sector, particularly in League of Legends. This shift has sparked discussions among streamers about issues like the long-term viability of the industry itself.

As a devoted fan, I can’t help but share my thoughts on the impactful modifications to the NLC streaming rules this year. It seems that these updates have opened up new opportunities for players like Caedrel, who has skillfully leveraged them. While it’s not entirely a novel concept, with other successful ERLs already employing streamer teams to attract audiences (predominantly non-English), it is undeniable that Caedrel’s timely exploitation of the rule change and his collaboration with big names who boast established followings has been significant in driving engagement.

Attention to casters and analysts

Beyond just spotlighting a lesser-known league, Los Ratones’ presence also offered fans an opportunity to witness exceptionally skilled commentators and analysts. This surge of recognition for various professionals within the field presents a chance for their careers to flourish, which can sometimes be challenging in this industry.

As a dedicated viewer, I must admit I had modest expectations, but I was blown away by the exceptional quality of this broadcast! The crowd’s enthusiasm and the casters’ professionalism have made this viewing experience so much more engaging than watching streams from bedrooms, like some LPL/LCK broadcasts can feel. It’s hard to believe it, but it’s truly impressive!

Caedrel’s team: Personality and fun

Among the topics frequently discussed by fans, one stands out: the players’ personalities and demeanor during League of Legends games. For them, a team with such engaging personalities and hilarious incidents was crucial, particularly for viewers who found League of Legends esports lackluster or uninteresting.

The team’s ambiance appeals to me, particularly since Caedrel is in charge and coaching. This allows him to maintain a balance between jokes and keeping things professional. The players exhibit a blend of humor, seriousness, and a light-hearted approach to communication.

A Reddit user noted that the professional League of Legends (LoL) scene has changed significantly, with one observation being: “It’s shifted too much towards a corporate-dominated environment, mimicking professional sports leagues like the NFL. However, what the players truly value is the opportunity to admire and back unique, vibrant personalities above all else, and witness their achievements.

Caedrel’s latest esports team has brought a distinctive approach to League of Legends, which might create a chain reaction in other regional leagues. This situation offers an opportunity for lesser-known regions to attract attention and boost fan interaction.

Generally speaking, there’s a lot of positive sentiment towards this fresh development in the competitive landscape, with some even calling it the dawn of a “new age” or the “standard bearer” for future business structures. Nonetheless, the success of this movement will hinge greatly on how teams and leagues work together in the days to come.

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2025-01-25 23:11

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