Holly Willoughby shows off new youthful look with longer blonde hair as she brings back her modelling era for Reformation campaign

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Holly Willoughby debuted a fresh, youthful appearance with longer blonde hair while starring in a new Reformation campaign on Tuesday, reminiscent of her modeling days.

The 45-year-old TV presenter shared photos on Instagram, showcasing four outfits from the brand in a post similar to those made by social media influencers.

It was a nod back to her early modelling days before she moved into TV and presenting work.

One look saw her putting on a radiant display in a strappy white dress as she posed up a storm.

She briefly showed off her fit stomach, wearing a striped T-shirt and high-waisted light blue jeans.

She penned in the caption of her post: ‘Stories from my wardrobe… Chapter 1 @reformation.’ 

I absolutely loved the photo! My friend Abbey Clancy commented calling her a ‘babe,’ and honestly, the post was just overflowing with lovely compliments. Everyone seemed to think she looked amazing!

This follows Holly’s recent Valentine’s Day post, where she shared a rare photo with her husband, Dan Baldwin, from a trip to Verona, affectionately calling him her ‘Romeo’.

Holly and her husband, a TV producer, have been married for 18 years and prefer to keep their relationship private. They have three children: Harry, who is 16, Belle, 13, and Chester, 10.

Holly shared an old, sweet photo of her and her partner to celebrate the romantic day, joining many other celebrities in acknowledging the occasion.

Dan and Holly shared a kiss on the cheek while posing for a photo in front of Juliet’s Balcony, a famous landmark from Shakespeare’s Romeo and Juliet.

Although the balcony is just a recreation and wasn’t part of the original story, it still attracts many tourists because of its association with the famous, sad romance.

Holly and Dan were tourists visiting Juliet’s House while on vacation in the Italian city where the famous play takes place.

The caption of the post, read: ‘I found my Romeo… I love you always [bow emoji]’.

Her pals left comments underneath, with Christine Lampard posting a string of love hearts.

Holly’s friend, Nicole Appleton, shared a heartfelt message, and Holly responded with a ‘Happy Galentine’s Day’ wish.

After a terrifying kidnapping attempt, rape threat, and murder plot targeting their daughter, Holly, the couple recently sold their family home.

Last year, Gavin Plumb was found guilty by a unanimous jury of asking someone to murder and encouraging or helping others to kidnap and sexually assault Holly, following a trial at Chelmsford Crown Court.

A 38-year-old man from Harlow, Essex, received a life sentence and will serve at least 16 years before being eligible for parole.

Holly and Dan had moved their children out of the south-west London home as a result of the plot.

It also led to Holly quitting This Morning after more than a decade.

Now, the Edwardian property has been sold, with records confirming it changed ownership in 2024.

According to a source, this resolution will help Holly move past a difficult time and allow her family to begin anew in their new home.

It’s a little sad, honestly, because Holly and Dan also grew up their kids there, and it’s full of wonderful family memories for them. It’s a place that means so much to them, even though they’re moving on.

The Daily Mail has contacted representatives for Holly. 

In July 2024, the couple bought their current £8 million home outright, without needing a mortgage, after leaving their previous residence.

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2026-03-03 14:37