Hiroshi Fujiwara and Starbucks Japan Debut “BBTEA by FRAGMENT” Drink With Reusable Cup

by

Summary

  • Hiroshi Fujiwara and Starbucks Japan reunited for a “BBTEA by FRAGMENT” drink and reusable cup
  • The “BLACK BLACK TEA” is a coffee and tea hybrid with espresso, black tea and vanilla cream
  • The drink, available only at MIYASHITA PARK, comes with a reusable “FRGMT MYST” cup

Hiroshi Fujiwara and Starbucks Japan have teamed up once more, introducing a unique “BBTEA by FRAGMENT” beverage option and a reusable cup as part of the collaboration.

The special, limited-time beverage called “BBTEA by FRAGMENT” is a unique blend created by Fujiwara, who describes it as a fusion of coffee and tea. The name “Black Black Tea” (BBTEA) refers to its strong black tea base, which has been enhanced with lightly roasted espresso. To complete the taste, a touch of vanilla-flavored syrup and a hint of fresh cream’s sweetness are added, giving it the subtle flavor notes of a tea drink.

You can sip your drink from the “FRGMT MYST” cup, which has the distinctive Thunderbolt Mark of FRAGMENT and the Starbucks logo on the front.

FRAGMENT’s BBTEA is a unique blend of coffee and tea. It’s a versatile beverage that can fill the gap between these two popular drinks. Whether you find yourself wanting multiple cups or carrying it around in a travel mug, this drink is always ready to accompany you. I created this drink with my personal preference in mind, and I enjoy it myself. By the way, I’m a fan of ice cream. I recommend it as a refreshing pick-me-up when you’re feeling drowsy.

The “BBTEA by FRAGMENT” is available now exclusively at Starbucks Coffee in MIYASHITA PARK.

MIYASHITA PARK
6 Chome-20-10 Jingumae
Shibuya, Tokyo 150-0001, Japan

Read More

2025-08-06 07:25