Hello Kitty’s Sanrio Releases New Cinnamoroll Zodiac Watch for International Fans

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Hello Kitty and Friends lovers can now celebrate their Zodiac sign with adorable new watches created in collaboration with Cinnamoroll and Undone Watches.

The new “Undone x Cinnamoroll Watch,” a collaboration between Undone Watches and Sanrio’s Cinnamoroll, is now available worldwide through the official Japan Select online store. Quantities are limited, with only a few of each model currently in stock. Prices are $420 and $320 per model, so interested buyers should purchase quickly.

Sanrio Celebrates the 12 Zodiac Signs With Stylish Cinnamoroll Watch Models

The Undone x Cinnamoroll Watch combines mechanical and quartz technology with a unique hybrid movement. It features a 40mm stainless steel case that’s 12.7mm thick, protected by a durable K1 crystal. Each watch includes a coordinating leather strap and is water-resistant up to 30 meters.

Every Undone x Cinnamoroll Watch lets you personalize the back with a design. You can pick from 12 different Cinnamoroll illustrations, each showing the cute character dressed up to represent a different zodiac sign.

I’ve been looking at the new Undone x Cinnamoroll watches, and each one has unique star designs based on the Zodiac. They’re all different, but in interesting ways. The Dreamy Blue version feels more focused on being a precise timepiece, while the Dreamy Beige one has a softer, more relaxed vibe – it almost looks like Cinnamoroll is just appearing over the horizon.

This new watch is part of a growing trend of collaborations between Sanrio and watchmakers like Undone. Seiko has also recently re-released some popular Sanrio-themed watches, including the Seiko x Hello Kitty and Seiko x My Melody 50th anniversary models, making them available to fans worldwide who missed out on the initial release in mid-2025.

Longtime Sanrio fans might be surprised to see characters other than Hello Kitty becoming so popular, but this isn’t a new strategy for the company. Back in October 2025, Sanrio’s COO, Silvia Figini, explained that they actively monitor which characters are gaining traction and adjust their focus accordingly to follow these trends.

Our latest poll showed a clear understanding of how people in the community currently engage with our characters. We’re confident this indicates continued growth in popularity for characters like My Melody, Kuromi, Pompompurin, and Cinnamoroll in the years ahead.

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2026-01-05 20:38