Games

Hello Kitty Merch Match lets you collect digital Sanrio merch, opens pre-registration on mobile

BBG News

Story Highlights

  • Hello Kitty Merch Match is a 3D match-3 puzzle game where you collect adorable Sanrio merch.
  • The game features Sanrio-themed puzzles, digital merch collectibles, a collection screen, home screen customization, cute merch parade, and more.
  • View and spin your merch in 3D, and also check them through official website.

The company Applibot Inc. has unveiled its newest match-3 puzzle game titled “Hello Kitty Merch Match,” and registration for it can now be done on both Android and iOS platforms. As per the App Store’s listing, the game is scheduled to debut on September 30, 2025.

Build your dream Sanrio collection by matching cute merch

In this 3D puzzle game called “Hello Kitty Merch Match”, you get to collect charming Sanrio merchandise by matching similar items. To do so, simply tap on groups of three identical merchandise such as My Melody slippers or Hello Kitty mugs piled up in a huge stack. Your objective is to amass a digital collection that spans both classic and contemporary merchandise offerings.

Sanrio Characters’ goods are featured in the upcoming mobile puzzle game “Hello Kitty Match-Match”! Registration is now open! From classic designs to the latest items, over 1,000 types of merchandise will appear in the game. Keep an eye on @HKMerchMatch for more updates! ⬇️ Register here: [Link]

— サンリオ (@sanrio_news) May 24, 2025

I feel like this title is perfect for Sanrio fans on a budget, as the game lets you collect over 1,000 pieces of real merch in digital form, featuring your favorite characters like Hello Kitty, Cinnamoroll, Pompompurin,  Chococat, Pochacco, KUROMI, My Melody, and more, including even the less popular ones.

View your merch, rotate them, and watch them parade across the home screen

Additionally, every item of merchandise that matches your search is automatically added to your collection screen where you can view them in a 3D format, rotate them, and even visit the official website for more information. I’m excitedly looking forward to seeing my collected items showcased on my home screen, which promises to be an enjoyable experience.

Essentially, Hello Kitty Merch Match offers an enjoyable journey filled with Sanrio-themed challenges, collectibles, personalized home screen designs, and other features. However, keep in mind that enjoying this experience may require some patience as we anticipate its release.

The pre-registration for the “Hello Kitty Merch Match” game has officially begun! You can now sign up beforehand to secure a spot, whether you’re using an Android device through the Google Play Store or an iOS device via the App Store.

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2025-05-30 13:41

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