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Hailey Bieber’s Shocking $1 Billion Skincare Brand Sale Amid Justin Marriage Rumors!

BBG News

According to reports, it appears that Hailey Bieber might be planning to sell her skincare line, Rhode, for a staggering $1 billion – a move coming approximately three years after she founded the company in June 2019.

28-year-old model, often at the center of discussions about her union with singer Justin Bieber, provides a range of skincare items and select cosmetic products through her brand, including blushes and peptide lip balms.

This week’s sources from WWD reported that the star has enlisted the help of J.P. Morgan and international investment bank Moelis to explore possible deals worth approximately $1 billion, with their assistance.

Ever since its debut, estimates place Rhode’s sales at approximately $200 million. However, potential buyers may find a purchase challenging because the brand is strictly online, although discussions about the company collaborating with a physical retailer in the future have been made.

> One source revealed, ‘They’re overly cautious, especially given the current circumstances. The volatile market makes it hard for them to make such a large investment.’

The source indicates that certain shoppers feel apprehensive about purchasing a product linked exclusively to one celebrity and sold by a single retailer.

Brands like Selena Gomez’s Rare Beauty, Makeup by Mario, and Merit by Katherine Power haven’t announced significant partnerships or deals either.

According to an insider, the reason behind this situation is a slowdown in mergers and acquisitions, along with increased financial stressors.

It seems neither Rare Beauty nor Makeup by Mario sold for a billion dollars; so, one might wonder why someone would pay such a high price for Rhode when it lacks the distribution channels.

A confidential source noted that companies like Rhode are considered too risky for potential investors because they are relatively new.

They mentioned that the brand has reached a point where the pool of potential customers is continuously shrinking.

These brands, such as Makeup by Mario, Rare Beauty, and Rhode, are considered too inexperienced, too large, and overly reliant on their founders. This presents too much risk for potential buyers. The ideal consumers who would be interested are precisely those who would not even consider these brands.

It has been speculated that Hailey could possibly be partnering with global retailer Sephora. 

While some believe getting their product into Sephora or flying with Hailey is a major success, the question remains whether they can financially back up such achievements?

An informant shared with WWD that while social media may initially seem beneficial, it could ultimately prove more of a disadvantage than an advantage for a company over the long term.

As a committed follower of brand strategies, I would advise against becoming overly reliant on viral content. While it may generate traffic, it’s important to remember that such sensational bursts aren’t well-regarded when it comes to consistently meeting sales targets. Instead, aim for a steady and sustainable approach in your marketing efforts.

Hailey frequently uses Instagram as a platform to advertise skincare items such as Glazing Milk priced at $32, Barrier Butter for $38, and Peptide Glazing Fluid also costing $32.

Consumers can find a selection of makeup items such as the Portable Blush ($24), Formulated Lip Shaper ($24) and Lip Tint with Peptides ($18) on offer.

The woman with one child has shared her feelings regarding her business before and mentioned to PopSugar last year, ‘I still harbor some apprehensions and uncertainties such as “I hope nothing undesirable occurs”.’ (This version tries to maintain the original meaning while using simpler, more natural language.)

She went on to say, “I am sharing a piece of my universe with everyone. What was once in my mind is now in their hands, thanks to Rhode.

As the principal investor in this brand, I’ve contributed the largest share of its capital. Therefore, my deepest wish is that the public appreciates it not only for its identity but also for the superior quality of the products it offers.

It’s possible that Hailey is preparing to move forward with the sale of Rhode, while her husband Justin hints at embarking on a fresh endeavor within the fashion world.

This past week, the artist famed for Peaches shared photos on social media, which included images of a hoodie enclosed in a transparent box, along with footwear and mobile phone cases.

He suggested that the items now bear the SKYLRK logo, and a website is already established for this brand; however, at present, it merely enables enthusiasts to register for future notifications.

Back in 2019, the music artist previously launched the streetwear brand called Drew House. 

Additionally, they find themselves amidst whispers of marital issues and apprehensions among fans due to the vocalist’s reported health concerns, as well.

Bieber has aired out his emotional struggles and ‘anger issues’ on social media in recent weeks, and fueled concern once again during a livestream late last month where he looked hollow-eyed and gaunt.

As a devoted admirer, I found myself caught up in the recent social media turbulence when it appeared that the beloved couple seemed to have an Instagram misunderstanding. It was quite a stir when she, the radiant beauty, seemingly stopped following her partner on the platform, leaving some of us fans in a whirlwind of speculation.

Later on, the model finally spoke up about the matter, clarifying that she hadn’t stopped following the singer. She explained it as just a temporary ‘technical issue.’

On TikTok, the mother-of-one explained, ‘It’s a glitch. Didn’t unfollow him. Hope this helps!’

Despite rumors of relationship issues, Hailey and Justin were lately spotted together enjoying a low-key excursion in Los Angeles over the weekend. The celebrity couple was caught walking hand-in-hand while having dinner out.

Earlier this week, a source informed DailyMail.com that close associates of the two celebrities have proposed that they seek ‘therapy’ or ‘marital counseling’.

The insider stated that Hailey also ‘craves for the Justin she fell in love with.

Currently, their bond isn’t at its peak, and they are both aware that it has room for improvement. It’s not as dire as others might claim, but there’s a certain tension present. Some friends have proposed seeking help through counseling.

The source mentioned that, following their marriage seven years ago, the two stars are currently working things out and finding their way. It was also stated that the singer is relying on his religious beliefs to help them navigate through this positively.

As a lifestyle expert, I’d put it this way: “I understand that the strength of their bond is not just about love and companionship; it’s a crucial pillar supporting my friend Justin’s emotional wellbeing. Hailey serves as his steadfast foundation, a beacon of stability in his life.

Last month, there were allegations against Justin for showing disregard towards his wife. This came about when he posted a picture featuring a child making a rude gesture, accompanied by the caption: “Me when I’m annoyed with my girlfriend.

Afterward, the artist ended his quiet period by posting a delightful photo of the model, seated at an outdoor table together.

In a more open and honest approach, the artist known for his hits about babies has shared his personal emotional challenges with his online audience.

On Instagram, he shared a video from a jam session with his musical friends, accompanied by the caption: “At times, I worry I’m slipping into inauthenticity.

Later, it struck me that we’ve all been conditioned to believe we’re not good enough, which I truly dislike. However, I can’t help but feel frustrated when I alter myself in an attempt to meet others’ expectations.

It came shortly after the star admitted to having ‘anger issues’ in another online post.

He added to the concern of his fans when he expressed feelings of being a fake and unworthy person on his Instagram stories.

Once more, Justin’s actions sparked concern among his followers as he posted pictures that seemed to show him using a water pipe, typically associated with smoking cannabis.

The singer had also shared a video to social media of himself smoking what appeared to be a joint. 

Back in February, I, a die-hard Belieber, learned through TMZ that my beloved artist Justin Bieber wasn’t using any mind-altering substances. To make my heart even more content, his representative shared an uplifting update stating that he was thriving and enjoying one of the most fulfilling periods in his life.

In August of last year, Hailey and Justin became parents to their baby boy named Jack Blues. They’ve shared only occasional glimpses of him on social media, intentionally keeping his face hidden to respect their family’s privacy.

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2025-04-07 03:37

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