Hailey Bieber has worked with many major fashion brands, but modeling for her husband Justin Bieber’s clothing line, which blends streetwear and high fashion, felt different than just another assignment.
The 29-year-old model happily showcased the new collection, wearing SKYLARK micro shorts and a crop top, paired with a comfortable hoodie, jacket, and sneakers in the vibrant new campaign.
Bieber posed for photos, often with her characteristic pout. She sometimes put her hands on her hips, and at other times raised her arms above her head.
In the photos, her hair was worn loose and natural, flowing over her shoulders. Many of the pictures were in black and white, creating a striking and impactful effect.
Justin Bieber’s stylish appearance at the Sydney premiere of Wuthering Heights last Thursday may have influenced his own clothing line, which debuted in July 2025.
Since 2023, Justin has been showcasing his unique fashion sense to the world. People describe his style as a blend of comfortable and effortlessly cool, often featuring relaxed, oversized clothing that many fans enjoy.
Now, with his wife putting her own spin on the fashion brand, it’s bound to be a huge success.
Justin’s brand is generating around $2 million in sales a month, per Puck News.
The singer, who was born in Canada, is estimated to have a net worth of $300 million, while his partner is worth around $200 million.
Hailey Bieber, daughter of actor Stephen Baldwin, visited Sydney, Australia this week to introduce her beauty line, Rhode, at the MECCA store on George Street.
Bieber looked stylish in fitted black pants and a black blazer, which she wore with only one button closed.
Although she doesn’t model in fashion shows anymore, she still looked lovely waving to the fans who came to see her.
Rhode, the skincare brand launched by Justin Bieber in June 2022, is known for helping people achieve a fresh, radiant complexion.
The mother of one child, who welcomed her son, Jack Blues Bieber, with Justin in August 2024, is the founder of the brand and also leads its creative and innovation teams. She also provides strategic guidance to e.l.f. Beauty.
Rhode was acquired by e.l.f. Beauty for $1 billion in 2025.
In a November interview with GQ, Hailey Bieber talked about how she and Justin balance their demanding careers with raising a child.
‘We’re just taking it a day at a time,’ she said.
My partner and I are always going to prioritize protecting our son, and that won’t change. However, because our lives are so public, we’re taking things one step at a time and dealing with challenges as they come.
You know, I’ve been thinking a lot about what makes a relationship truly work, and I’ve realized it’s all about finding that balance between privacy and sharing. I’m in a really good place with how Justin and I navigate our life together – we’re comfortable deciding what we want to share with the world and what we want to keep just for us. It’s about creating a life that feels authentic to us, regardless of what anyone else thinks.
Becoming a parent was a completely new experience for Bieber, and she realized that no amount of advice could have truly prepared her – it’s something you just have to go through yourself.
She explained that going through the experience is transformative, leading to changes and personal growth you can’t anticipate. It’s full of unknowns, but ultimately shapes you in ways you wouldn’t expect.
Bieber revealed that Justin supports the direction she’s taken in her career as a makeup mogul.
She said her husband has always used and loved Rhode, and many of her male friends are also big fans.
Bieber previously revealed she has help taking care of her son.
I definitely rely on help – I have full-time support, and I’m proud to admit it. I wouldn’t be able to manage my career and everything else without it, and I’m very thankful for the assistance I receive.
‘If he’s not with me, he’s with his dad,’ Bieber said of her son.
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2026-02-14 01:35