Gucci Honors The Art of Silk
Regardless of recent management changes, Gucci remains committed to revisiting its historical foundations. To celebrate a century-long heritage, the brand is collaborating with nine international artists for a project called “90×90,” where they will reinterpret key elements of the house codes on silk scarves. The themes for this series are the equestrian horse bit, nautical symbols, flora and fauna, and the iconic interlocking GG logo. The selected artists to bring these concepts to life are: Gio Pastori, Walter Petrone, Everett Glenn, Sara Leghissa, Currynew, Jonny Niesche, Robert Barry, Inji Seo, and Yu Cai.
In addition to their “90×90” scarves, Gucci is teaming up with Assouline to release a coffee table book called “Gucci: The Art of Silk“. This book, carefully selected by Jo-Ann Furniss, delves into the rich history of Gucci’s silk foulards. Moreover, the book includes a slipcover featuring the iconic Gucci Flora motif.
Starting from April 1st, you’ll find the “90×90” silk scarves up for sale. To coincide with the campaign kickoff, Gucci is arranging real-life events in Paris.
This month, Gucci is hosting an event called “Decoding an Icon” to celebrate their famous 1947 Bamboo Bag. This exhibit will take place at Sunke Villa in Shanghai and is open to the public from March 28th to April 6th. Best of all, it’s free! To reserve your spot, simply use WeChat.
In the meantime, check out some of the reimagined silk scarves in the gallery above.
Read More
- Clash Royale Best Boss Bandit Champion decks
- The Last of Us season 2 confirms spring 2025 release on HBO
- BLAST Austin Major Pick’Em Guide: How to play, selections, and more
- Rushing to play big names! Two teams advance early to St. 2 of BLAST Austin Major 2025
- Peppa Pig’s Baby Sister Evie: The Heartwarming Name Reveal That Will Melt Your Heart!
- Cloudbet opens CS2 Austin Major odds following s1mple’s loan move to FaZe
- Delta Force: Hawk Ops – Best Sniper Rifles Ranked
- Everything We Know About ‘Ginny & Georgia’ Season 3: Plot, Cast, and Release Date Revealed!
- Ben Affleck and Jon Bernthal Reunite in The Accountant 2: A Thrilling Sequel After 9 Years
- Clair Obscur: Expedition 33 Ending—Maelle or Verso? All Endings and Twist Explained
2025-03-22 20:55