Georgia Toffolo shows off her £3k dress and £1.7k designer bag as her husband James Watt considers buying back his beer firm Brewdog

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Georgia Toffolo displayed her luxurious style on Instagram Wednesday, showcasing a dress costing £3,180 and a £1,700 handbag.

The 31-year-old former Made In Chelsea star looked chic in a grey Khaite dress with an open back. She completed the outfit with YSL shoes and a red velvet handbag by Maison Alaïa.

Although the outfit costs several thousand pounds, it’s a small amount compared to the total wealth she and her husband, James Watt, 43, share.

James and his partner are estimated to be worth £425 million, largely thanks to James co-founding the brewery, Brewdog.

Over the weekend, reports surfaced that the former CEO is thinking about repurchasing the company now that it’s for sale.

James, who became ‘captain and co-founder’ after leaving his role as CEO in 2024, is reportedly seeking financial support to make a new offer or attempt something significant.

He still owns a significant portion of the Scottish brewery, which has hired AlixPartners, a firm specializing in corporate restructuring, to find new investors.

According to a source at Sky News, the actual sale price of BrewDog is likely much less than the previously estimated £2 billion.

The company behind popular beers like Elvis Juice and Punk IPA has reported losses before taxes for the past five years.

BrewDog has been losing popularity, leading to the closure of ten of its bars across the UK in July. This included its very first pub, located in Gallowgate, Aberdeen, near where the company is based.

Last month, the company said it would stop making its distilled spirits, which raised worries about potential job losses at its Ellon, Aberdeenshire plant.

Watt might return as the company’s leader, two years after stepping down from the position.

Founded in 2007 by James and Martin Dickie, Brewdog shunned traditional routes of raising cash. 

The company was a pioneer in crowdfunding, allowing customers to invest and become part-owners.

Brewdog’s initial crowdfunding campaign attracted over 1,000 investors, who each contributed an average of about £500.

Since then, approximately 220,000 beer lovers have collectively invested £75 million in the company through seven rounds of its ‘equity for punks’ program.

Some of Brewdog’s early investors, known as ‘equity punks,’ are worried they might lose out if the company is sold.

It is expected Brewdog will either be sold in full or its bars and breweries being sold separately.

As a long-time supporter of Brewdog, I’m following the potential sale closely. It looks like TSG, the private equity firm that owns a significant chunk of the company, is set to make a lot of money if a deal goes through. Unfortunately, it seems like those of us who invested directly in Brewdog might not see a penny back, which is really disappointing after believing in their vision for so long.

It is not suggested that Brewdog has committed an illegal act. 

The program’s application process included a requirement to review a prospectus that detailed potential risks and the complete terms of the investment.

Brewdog CEO James Taylor recently announced that the company is working with consultants from AlixPartners to review potential investments and explore its future strategy.

‘It remains business as usual across our bars, venues and breweries,’ he said.

We’re still dedicated to supporting our customers, team, partners, and especially to you, the Equity Punk community.

We truly appreciate your ongoing support, which is vital to Brewdog’s growth. We’ll keep you informed as things move forward.

The Daily Mail has approached Brewdog for further comment. 

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2026-02-18 22:49