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Gamelight named as a top ROI-Driving UA Channel in Singular’s ROI Index 2025

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Story Highlights

  • Gamelight named a top ROI-driving UA channel in Singular’s 2025 ROI Index.
  • Recognized for rapid growth and campaign efficiency across global mobile marketing markets.
  • Ranked #1 rewarded source globally in the latest AppsFlyer Performance Index report.

In simple terms, Gamelight, an AI-driven platform for acquiring users, has been recognized as one of the leading global channels that drive high returns (ROI) in user acquisition. This recognition comes from the Singular ROI Index 2025, where Gamelight secured a place in 15 out of the 21 categories. This exceptional performance indicates that Gamelight is one of the top platforms globally when it comes to return on investment, scale, and campaign efficiency. In essence, this further underscores Gamelight’s significant impact on mobile marketing worldwide.

This year’s ROI Index, which is based on countless ad impressions totaling trillions and advertising spend amounting to tens of billions, emphasizes the platforms that offer the greatest value for advertisers. The extensive reach of Gamelight, encompassing various categories, multiple monetization models, industries, and geographical locations, underscores its capability to produce results in a broad spectrum of marketing strategies aimed at user acquisition.

Sustained Growth Recognized by Singular

In the 2025 ROI Index, Gamelight has been added following a significant phase of expansion. According to Singular’s Q3 2024 Performance Report, Gamelight was previously recognized as one of the top dogs in terms of ad spend growth and also among the fastest-growing platforms in terms of percentage increase. This recognition underscores not only the size but also the rapid acceleration of the platform’s performance from Q2 to Q3.

This double accomplishment signifies a notable milestone: not many ad platforms can swiftly expand, and even fewer can do so while preserving efficiency and the success of their campaigns. However, Gamelight has accomplished both, which has earned it the trust of top publishers as it rapidly enters new markets and sectors.

The success demonstrated here is validated by actual performance data. In a recent advertising campaign for Treeplla’s Cat Snack Bar, Gamelight managed to amplify scale, boost average revenue per user (ARPU), and enhance return on ad spend (ROAS) by 52%, all while preserving long-term profitability across major markets. This impressive feat recalls the remarkable 213% ROAS growth achieved for JOYCITY’s Gunship Battle: Total Warfare by Gamelight.

Additional Recognition from AppsFlyer

In the most recent version of the AppsFlyer Performance Index, Gamelight has been identified as the world’s number one rewarded source. This accolade strengthens its position as a prominent figure in the field of rewarded user acquisition. This top ranking underscores the platform’s ongoing influence in an ever-changing user acquisition (UA) environment and signifies a significant achievement for Gamelight’s AI-focused strategy.

This new achievement underscores Gamelight’s ongoing reliability and progress in various areas, demonstrating its strength and growing impact. The outcomes clearly illustrate the expanding power of rewarded User Acquisition as a key tactic for top-tier publishers, showcasing Gamelight’s increasing prominence in the industry.

The Gamelight Effect: Driving a New Era of Rewarded UA

At the heart of Gamelight’s triumph lies a distinctive, data-centric method for attracting users. This approach skillfully combines artificial intelligence for precise targeting, on-the-spot campaign adjustments, and in-depth behavior analysis to produce exceptional user acquisition campaigns efficiently.

By examining past gaming activities, demographic info, personal tastes, and interaction habits, Gamelight generates exceptionally relevant suggestions that lead to strong user retention and long-term worth (LTV). This emphasis on sustained success, rather than immediate quantity, has earned Gamelight the trust of mobile game publishers seeking efficient growth.

GameLight has significantly influenced the transformation of how rewarded advertising is perceived and valued. Historically viewed as an auxiliary tactic, rewarded user acquisition (UA) has become a primary growth avenue for numerous leading studios, largely due to GameLight’s groundbreaking advancements and demonstrable successes.

Leading the Future of Mobile UA

In the Singular ROI Index 2025, Singular’s Q3 2024 Growth Report, and the 17th edition of the AppsFlyer Performance Index, Gamelight has solidified its status as a dominant player in mobile game marketing through rewarded strategies.

The company’s ongoing commitment to artificial intelligence (AI), improving its campaigns, and expanding into new regions indicates a significantly enhanced impact starting from 2025 and onward.

In the pursuit of longer-term and efficient growth strategies, Gamelight is poised to take the front seat in shaping the future of rewarded advertising within mobile gaming.

Collaboration Note

Sometimes, GamingonPhone collaborates with game developers, businesses, and other industry associations to produce exclusive articles that adhere to our editorial guidelines and appeal to our audience. If you’re interested in working together, feel free to reach out to us.

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2025-04-24 21:11

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