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FreshService Delivers Function-Forward “Military Items” Capsule

BBG News

As a fan, I’m excited to share that FreshService, a cool Japanese brand, has unveiled their SS25 Military Items capsule! This collection, featuring five pieces of outerwear and bottoms, is inspired by genuine military-style attire. By tapping into the tactical design vocabulary from the West, this compact line streamlines and updates its nostalgic references to blend seamlessly with today’s contemporary lifestyles.

This Tan Back Satin Field Jacket features satin fabric on the back, similar to standard military textiles, and includes classic Velcro cuffs and a detachable hood that can be tucked away. The traditional design of the Green Back Satin Field Trousers includes cargo pockets and an adjustable waist, while the Utility Baker Pants, with a minimalist style, offer discreet patch pockets.

In summary, the Denim Pullover Shirt in timeless blue denim and the Utility Fatigue shirt serve as breathable options perfect for summer, having evolved from their military origins with extended panels and a loose fit. Across the entire line, FreshService creatively revisits military-inspired shapes by incorporating oversized Japanese silhouettes, resulting in a more modern aesthetic.

Under the leadership of Takayuki Minami, who’s also associated with Graph Paper, the label frequently focuses on creating designs that prioritize sophisticated functionality, referring to their items as “tools.” In the development of their Military Items collection, the brand delved into understanding how military apparel is designed for functional purposes, exploring materials and fabrics used, and strived to recreate it authentically. However, it’s important to note that each piece has been tailored to suit contemporary urban lifestyles.

Check out the entire selection displayed up there, and you can purchase it right away from the FreshService online store.

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2025-02-25 20:25

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