Emily Atack’s full-circle moment from lads’ mags to Agent Provocateur as actress says she’s ‘truly empowered’ by the bondage-inspired shoot after 18 years of being known as Charlotte ‘Big Jugs’ on The Inbetweeners

Emily Atack has been recognized for almost twenty years as Charlotte Hinchcliffe, a character she played on the popular show, The Inbetweeners.

A breakout role quickly made her famous, and by the time she was 17, she was already appearing in suggestive photoshoots for popular men’s magazines like Loaded and FHM.

Unfortunately, the attention she received led to a surge of online abuse and harassment, which she is still experiencing.

Rather than being embarrassed by her reputation, Emily has embraced it and is actively challenging sexism.

Emily had previously stated that her decision to pose semi-nude wouldn’t harm her work to stop violence against women.

Emily’s latest photoshoot is her most provocative yet, marking a turning point in her career. She’s responding to past criticism with a daring new campaign for Agent Provocateur, featuring bondage-inspired imagery.

As a longtime fan, I was so thrilled to hear the actress describe her recent photoshoot as ‘truly empowering.’ For eighteen years, she’s been unfairly defined by a cruel nickname – ‘Big Jugs’ – and it’s amazing to see her reclaim her power and confidence like this. It feels like a real turning point for her, and honestly, it’s incredibly inspiring to witness.

She had previously stated that she didn’t intend for her character, Charlotte, to be seen as a sex symbol, but believed that’s how she was perceived due to the attitudes of others.

Emily, whose mother is comedian Kate Robbins, recently explained in an interview how people misinterpreted her role. She said viewers focused on her appearance – blonde hair and school uniform – and assumed she was playing a seductive character, when in reality she was simply portraying a student.

A friend of the actress explained that she wants to move past the hypersexualized image she was known for. She’s leaving behind the nickname ‘Charlotte Big Jugs‘ and distancing herself from a past where she and her character were objectified, especially considering she was a teenager at the time.

‘But the whole sex symbol thing has stuck with her until now.’

The celebrity’s noticeably slim physique has sparked speculation about whether she’s been using weight loss injections. This has caused a lot of discussion and disagreement among her fans online.

During the campaign, Emily shared that she’s long been a fan of Agent Provocateur, and was impressed to discover the talented and creative people behind the brand.

I felt like a true part of the team from the very beginning – starting with our first lunch, continuing through a fun afternoon of lingerie shopping in Soho, and culminating in a great photoshoot at Camfield Place. I was completely comfortable letting the team lead the way and trusting their vision.

This project has been incredibly rewarding from beginning to end, and I’m really proud of what we’ve accomplished.

The photoshoot was inspired by her character, Sarah Stratton, in the upcoming series based on Jilly Cooper’s novel, Rivals – a character known for climbing the social ladder.

In the Disney+ hit, Emily set pulses racing by going topless in a scene while playing tennis. 

The British celebrity has often posed partially nude, including appearing on the covers of magazines geared towards men.

Emily has said she was completely comfortable wearing minimal lingerie for magazine covers, viewing it as a way to embrace her youth and sensuality.

I really didn’t understand what was happening at the time,” Emily explained to the Guardian. “I was just told I had a photoshoot, and it was supposed to be for magazines like Loaded or FHM. So I thought, ‘Okay, I’ll do it – I’m happy to pose in a bikini.’ Honestly, I liked those shoots and didn’t mind at all.

I was enjoying being young and exploring my sexuality, and I felt amazing doing it – traveling to beautiful places and feeling confident in what I wore. At the time, I didn’t realize how others might be interpreting it all.

Emily Atack first became well-known through her role in The Inbetweeners and appearances in lads’ magazines. Her career got another boost in 2018 when she was a contestant on I’m A Celebrity…Get Me Out of Here!

The opportunity led her to get a one-woman standup show called The Emily Atack Show.

Emily is returning to her roots with a role in Rivals, a show that’s being called the ‘sexiest one yet’.

In one scene of the TV series based on Jilly Cooper’s popular novels, Emily and her co-star performed a nude tennis match in the garden.

Emily had to explain that portraying a character who uses sex to succeed doesn’t undermine her overall message, stating that it ‘shouldn’t matter’ to how people perceive it.

She explained to The Mirror that she anticipates criticism – people might question how she can speak out against violence towards women while also appearing in revealing scenes on television. However, she wants to emphasize that those two things shouldn’t be seen as contradictory or inconsistent; her personal choices shouldn’t diminish the importance of her message.

Oh my gosh, “Rivals” is totally based on Jilly Cooper’s amazing novel from 1988! It’s set in the seriously intense world of independent television back in 1986 – it’s all ambition, backstabbing, and glamour, and I’m absolutely obsessed with it!

I’m completely hooked on this series, and a big part of what makes it so gripping is the intense competition between Rupert Campbell-Black, played by Alex Hassell, and Lord Tony Baddingham, brilliantly portrayed by David Tennant. And Emily is fantastic as Sarah Stratton – she’s incredibly driven and definitely knows how to use her charm to get ahead, which makes her a really compelling character.

Disney+ describes the series ‘Rivals’ as a fun, exciting, and dramatic show with passionate romances and memorable characters.

This latest update follows a strong reaction to Emily’s Christmas photos, where some followers have accused her of using weight loss injections.

Emily looked stunning in her Instagram photos, which showed off her favorite Christmas outfits and festive tables. She jokingly said looking at the abundant food made her stomach ache!

Emily shared photos of her stylish outfits – like skinny jeans and a black leather dress with a colorful shawl – as well as pictures of her enjoying holiday meals and outings with friends.

Her social media post quickly filled with comments, but many fans came to her defense after some people speculated she’d used weight loss injections. One commenter wrote, ‘Looks like weight loss injections are working,’ while another asked, ‘Are you using injections? You look great either way!’

The actress and her fiancé, scientist Alistair Garner, welcomed their first child, a son named Barney, in June 2024.

It feels like just yesterday Emily had her baby, and honestly, she’s been getting so many questions about losing weight ever since! But she’s been amazing – she’s said she wasn’t going to feel pressured to jump back into working out right away, and I totally admire that. It’s refreshing to see someone prioritize themselves and their recovery instead of feeling like they need to ‘bounce back’ immediately.

In a 2024 interview with Jamie Laing on his Great Company podcast, Emily explained that having a baby can be incredibly freeing. She described how pregnancy dramatically changes your perspective, making you see your body in a whole new way after it goes through so much.

It’s incredible to grow a human being inside your body and then give birth – it’s a truly amazing experience! But it’s frustrating when, immediately after, people focus on your physical appearance and ask when you’ll start working out again.

Emily chuckled, “Seriously? I just gave birth, I’m completely drained! After pushing a baby out of my body, the very last thing I want to do is exercise, but everyone expects me to bounce back right away.”

It’s strange – people don’t celebrate the joy of becoming a mother, they immediately ask about losing the baby weight. I haven’t been back to the gym yet, and honestly, I’ve gained a little weight since the baby arrived. Right now, I’m just focusing on enjoying this time with my little one.

Emily recently changed her appearance, but some people are criticizing her, claiming she’s being a hypocrite. This is because she used to speak openly about accepting and loving her body after struggling with confidence for years.

After finding success with The Inbetweeners, she recalled a difficult experience last year, explaining that people began focusing on her weight. She was shocked and upset by a Facebook page created about her, specifically targeting her appearance as Charlotte Hinchcliffe.

People tried to find a silver lining, pointing out that television was finally starting to feature actresses with more diverse body types in glamorous roles. It was surprising, because I hadn’t even thought of myself as having curves!

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2026-02-07 17:27