Games

efuse and Sideqik, a GameSquare Company, enter into multiyear partnership to elevate live streaming through Unique Intelligence Solutions

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Efuze intends to combine Sideqik’s sophisticated intelligence data and creator finding resources, aiming to boost brand interaction within the gaming and esports sectors.

On March 12, 2025, based in Frisco, TX and announced via ACCESS Newswire, Sideqik – a subsidiary of GameSquare Holdings, Inc. (NASDAQ:GAME) – has initiated a multi-year partnership with efuse, an advanced AI advertising tech company focused on reaching gamers en masse. This strategic alliance aims to strengthen efuse’s media solutions by incorporating Sideqik’s cutting-edge technology for improved targeting and creator discovery.

eFuse’s pioneering live-stream monetization and engagement platform, Sidekick, is teaming up with Sideqik to incorporate Sideqik’s robust data intelligence within the Sidekick environment. This partnership strengthens Sidekick’s capacity to provide more intelligent, data-backed brand activations by utilizing Sideqik’s influencer analytics and audience insights.

Partnering with Sideqik allows us to leverage their advanced data functionalities, enabling Sidekick to provide brands with more precise audience segmentation, instant engagement analytics, and AI-enhanced ad customization. This means that brand communications will be strategically delivered to the most relevant viewers at opportune times. This collaboration underscores Sidekick as the preferred platform for brands aiming to establish genuine connections with gaming and streaming communities through tailored, unblockable advertising encounters.

Moreover, efuse intends to utilize Sideqik’s sophisticated influencer identification and analytical tools within its agency operations, enhancing creator collaborations and executing tasks for upcoming efuse initiatives. By merging Sideqik’s insight with efuse’s media network, brands will secure exceptional access to potent marketing possibilities in the gaming and esports sector.

According to Justin Kenna, CEO of GameSquare Holdings, our team is continuously seeking innovative methods to advance the creator economy using intelligent, data-backed strategies. This collaboration between Sideqik and efuse introduces a higher level of accuracy to media purchasing and creator identification. This empowers brands with the necessary tools to excel in the gaming industry.

Matthew Benson, CEO and founder of efuse, stated, “This collaboration with Sideqik propels our media and creator solutions to greater heights. By blending our platform’s expansive reach and advanced distribution system with Sideqik’s data-informed insights, we are forging a more potent and accurate method for brands to connect extensively with gaming communities.

This alliance underscores both GameSquare’s and efuse’s dedication to driving innovation in the creator market using advanced technology and strategic partnerships.

If you’re interested in finding out more about Sideqik, head over to their website at www.sideqik.com. And if you want to explore efuse further, check them out at www.efuse.gg.

About Sideqik

Sideqik, part of GameSquare, is a top-tier platform for influencer marketing that allows brands to effortlessly link up with suitable content creators, handle outreach, evaluate success, and boost earnings. This platform facilitates direct connections between marketers and partners, orchestrates joint promotional campaigns, and employs analytics to assess the effectiveness of influencers, thereby helping brands to fine-tune their influencer marketing tactics for optimal results.

About GameSquare Holdings, Inc.

GameSquare (NASDAQ: GAME) aims to transform the way brands and game publishers engage with elusive Gen Z, Gen Alpha, and Millennial demographics. Our advanced media, entertainment, and technology resources generate impressive results for content creators and optimize our brand partners’ profits. Using a tailor-made platform, we deliver top-tier marketing and creative solutions, cutting-edge data and analytics tools, and increased visibility through FaZe Clan, one of the most influential gaming organizations globally. With one of North America’s largest gaming media networks, as confirmed by Comscore, GameSquare is redefining digital media and immersive entertainment landscapes. Notable investors in GameSquare include Jerry Jones, owner of the Dallas Cowboys, and the Goff family.

To learn more, visit www.gamesquare.com.

About efuse, Inc.

EFuse stands out as the foremost advertising tech firm that bridges brands with gaming enthusiasts on a large scale. Leveraging advanced technology, extensive industry knowledge, and an array of inventive tools such as Sidekick (intelligent, contextual live-stream ads), eRena (competitive gaming tournaments), and Esports.GG (top-tier gaming news coverage), EFuse is sculpting the future of immersive digital gaming interactions. Through AI-based intelligence, unique collaborations, and a massive network of creators, EFuse metamorphoses brand engagements into smooth, high-impact events.

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2025-03-12 15:11

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