eFootball 2025 reportedly looking to introduce Ad-based rewards system
Story Highlights
- KONAMI is rumored to introduce a system where players can earn rewards by watching advertisements.
- Documents from 2022 indicate that KONAMI has been exploring personalized in-game ads for some time.
- Some players claim they have already encountered ad-based rewards since the v4.3.0 update.
Whenever I delve into PES or eFootball games, one thing that consistently impresses me is the lack of ads cluttering the game. Whether it’s exploring every hidden corner or peeking behind every goalpost, there’s no ad in sight. I think many gamers share this sentiment. However, whispers are circulating about a shift in eFootball 2025, with an Ad-based rewards system supposedly on the horizon.
Leaked files suggest that ads will be tailored to the country selected in eFootball 2025
It seems that based on the leaks from several sources, KONAMI is planning to introduce an ad-supported reward mechanism in eFootball 2025. This means players can potentially receive in-game perks by viewing advertisements. You might have come across a similar system in EA games, particularly FC Mobile.
Based on leaked documents, it appears that the system will customize the ads you see according to the country chosen at the start of the game. This could possibly be related to the region-switching option that KONAMI introduced recently. Since this change might not come as a shock, given current trends in mobile gaming, it’s a notable departure for eFootball, a series known for steering clear of such monetization strategies.
According to the #efootball 2025 files, Konami plans to offer rewards for watching advertisements on TV. Different products may be displayed depending on the country you selected when starting the game. Already in 2022, patents hinted at this.
— E FOOTBALLER (@eFootballer___) February 20, 2025
It’s intriguing to note that patents filed in 2022 indicate Konami’s intention to incorporate personalized advertisements within their games. These patents outline a strategy where ads would adjust according to user tastes, demographics, and geographical locations. This implies that Konami has been working on this system for some time, likely fine-tuning it for a more widespread rollout in the 2025 edition.
some users, without specifying their locations, claim that they have been receiving the rewards as this feature seems to have been implemented with the latest v4.3.0 update. However, I haven’t observed any previews of the same, so I can’t verify it for certain.

Although it’s yet to be determined, players’ responses might vary regarding ad-supported rewards, as they can be a two-sided issue. On one hand, these rewards provide additional content for free users; on the other, they may interfere with gameplay if not managed tactfully. Personally, I find the current ad integration in the game unappealing since it doesn’t feel particularly rewarding to me.
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2025-02-21 11:11