EA skate. Returns With “Drop In” Film Made By and For The Skate Community

https://player.vimeo.com/video/1117289634

Summary

The “Drop In” campaign for the EA skate. game, produced by Uncommon, celebrates the community that kept the franchise alive.
The campaign centers on a film featuring legendary and local skaters, blurring the lines between real skate videos and the game’s physics.

Okay, so EA finally brought back *skate.*, and the launch campaign, “Drop In,” is seriously cool. It’s basically a love letter to all of us who kept the dream alive during the 15 years it was gone. It feels like the community actually *made* this new version alongside the developers – a celebration of everything *skate.* has been, is, and will be. It’s awesome to see they really acknowledged the fans.

Jeff Seamster, Creative Lead for skate., explained that the team has always focused on creating a fantastic experience *with* its dedicated community. He described skate. as a place where people can be creative, connect with others, and explore the fun of skateboarding, no matter their skill level. He said today’s launch is a major milestone, but it’s only the beginning.

A new campaign features a dreamlike film, shot on location in Mexico City, and showcases incredible skateboarding talent. The film and campaign are being promoted through streaming TV, social media, gaming consoles, and other platforms, and stars iconic skaters like Ishod Wair, Atiba Jefferson, Yurin Fuji, Jerry Hsu, David Gravette, Kiki Kakitani, Sean Malto, Breana Geering, Alfie Mills, Jackie Michel, Brayan Coria, and many more.

The filmmakers prioritized realism, casting 100 local skaters they found on the streets and even employing a skater as the cinematographer. This gave the film a raw, authentic look that blended the feel of traditional skate videos with the over-the-top physics of the game, mirroring the game’s central idea that skateboarding is for everyone and anything is possible.

The campaign isn’t just about the movie; it’s also committed to being accessible. The free game download lets both longtime fans and new players join in easily. More than a simple promotion, “Drop In” shows how powerful it is when a community works together – the best campaign stories are created *with* the people they’re meant to connect with.

The game will launch on PlayStation 5, Xbox Series X|S, PlayStation 4, Xbox One, and PC. It will be available through Steam, the Epic Games Store, and the EA App.

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