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Dockers’ “Always A Fit” Campaign Embraces a New Uniform

BBG News

From 1986 onwards, Dockers has consistently developed its core identity, focusing on materials that adapt well and design elements suitable for recreation which ensure all-day functionality. With the belief that life can be challenging enough without worrying about your pants, Dockers asserts that they aim to alleviate this concern. Guided by their motto, “Always A Fit,” the brand’s seasonal collections are designed to adapt with modern work-life dynamics, creating a versatile dress code that seamlessly blends sportswear, street style, and business attire. Dockers’ classic collection of tailored chinos, dress shirts, and office essentials offers a refined yet practical take on everyday styles, catering to the varying – and sometimes unforeseen – requirements of your day-to-day life.

To accommodate the rise of flexible workspaces and commuting patterns, our brand’s collection of button-up shirts focuses on design aspects that cater to your daily needs. Our Signature Stain Defender Shirt, designed in a traditional fit, combines advanced technology to resist water and stay wrinkle-free from the workplace to social events. It features a loose, breathable fit and a flexible collar for comfort. The Original Button Up offers a streamlined, slim fit in multiple solid colors, while the Stretch Oxford enhances the classic white shirt with excellent stretch in crucial areas.

As a gamer, I’ve always appreciated the timeless appeal of Dockers’ chinos in my everyday wardrobe. However, their recent innovations have caught my attention, particularly the Go Collection that bridges the gap between professional attire and sporty performance. Last year, they unleashed the Go Airweave Joggers, which combine the sharp look of khaki chinos with cutting-edge features for active pursuits like golf and alternative sports. With moisture-wicking, four-way stretch, and thermoregulating properties, these joggers are perfect for my dynamic gameplay.

The performance-focused design also extends to their business casual pieces, such as the Ultimate Chino. This modernized take on the business pant boasts Smart 360 Flex™ 4-way stretch and a Flexible Waistband, ensuring I stay agile during long gaming sessions. On the other hand, the Jean Cut Pants offer a hybrid style that merges Dockers’ signature chino with denim, coming in various fits like slim fit, slim tapered, or straight fit, to deliver the understated cool of my favorite pair of jeans.

For your relaxed weekend outfits, consider the Coach Shirt – a generously sized chambray design that boasts a carefree fit on the shoulders and chest. Made entirely of cotton, it’s the versatile essential for any wardrobe, ready to endure multiple uses. A variety of solid and printed T-shirts, piqué polos, and button-up styles like the Ultimate Shirt provide a reliable assortment of minimalist pieces to layer throughout the year. Attention to detail, such as a shorter hem and sleeves, allows for easy layering over a crewneck tee or more refined looks by tucking in. Whether you’re dressing casually or formally, these styles make it effortless to create a sporty or sophisticated look from head to toe – perfect for any occasion during the day.

Check out how Dockers’ seasonal must-haves are worn in the galleries above, and stop by their website to browse through their newest offerings for purchase.

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2025-03-25 16:55

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