Disney will pay $2.75 million to settle claims that it broke California’s privacy law. The state attorney general said Disney didn’t fully honor requests from users who asked to stop the company from sharing their data on its streaming platforms.
Disney reportedly limited how users could opt out of data collection. For example, they would only honor requests on the specific device or streaming service where the data was collected. They also stopped sharing data through Disney’s own advertising systems, but continued to allow ad-tech companies embedded on Disney’s sites and apps to share data, according to the Attorney General’s office.
Besides paying a fine, Disney has agreed to a plan—pending court approval—to make it very simple for customers to prevent the sale or sharing of their data. Court documents state the process must be user-friendly and require minimal steps.
California Attorney General Rob Bonta stated that people shouldn’t face difficulties when requesting businesses to stop selling their personal data. He believes exercising privacy rights should be simple and straightforward in the state.
Disney stated that they are committed to protecting user data and maintaining high standards for privacy on their streaming platforms, and are investing heavily to achieve this.
Disney remains committed to protecting the privacy of its fans and ensuring a great experience for everyone, especially as technology and media change, according to a company spokesperson.
Disney reached a settlement after a 2024 investigation by the state attorney general’s office. The investigation focused on whether Disney’s streaming devices and apps were following California’s privacy laws regarding how they collect users’ personal information.
Laws now require companies that sell or share your personal information for advertising purposes to let you opt out of having your data used this way.
The payment from Disney, totaling $2.75 million, is the biggest settlement reached so far under the state’s privacy law, according to Attorney General Bonta’s office.
The attorney general has secured agreements with companies like Sephora, DoorDash, and SlingTV to resolve claims of privacy law violations.
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2026-02-12 22:31