Disney+ launches password sharing crackdown. What you need to know

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As someone who’s been juggling multiple streaming subscriptions, I must say, Disney+ has finally grown up! It’s no longer content with sharing its magical world for free; it wants to be respected as a premium service, and that’s perfectly fine by me. After all, when you’ve got hits like “The Mandalorian” and “WandaVision”, you deserve to get paid!

Disney+’s long-awaited crackdown on freeloaders has officially arrived.

Disney Plus, Disney’s primary streaming platform, is increasing its subscription fee for those who wish to give access to the service to individuals outside of their immediate household.

Previously disclosed by the media conglomerate in Burbank, this strategy is designed to increase income for their streaming service. As they strive to expand their subscriber base and boost earnings, which are key objectives for CEO Bob Iger, this move takes center stage.

Users wanting to incorporate an external member can achieve this using a feature referred to by the company as an “additional user addition.

In the United States, it was announced in a blog post on Wednesday that an extra user will cost $7 per month for Disney’s basic subscription, which includes commercials, and $10 per month for its ad-free premium tier. Each account can only accommodate one additional user.

The move comes as Disney+ and Hulu have been steadily increasing prices to achieve profitability.

Starting next month, the monthly cost for Disney+’s ad-supported plan will increase from $8 to $10. Similarly, the commercial-free version’s price will rise from $14 to $16 per month. For those who opt for annual billing, the yearly cost will go up from $140 to $160.

As a devoted fan, I’ve come to realize that the additional member function isn’t accessible for those who subscribe to the Disney Bundle or are billed directly by television distributors like cable operators.

Disney and similar streaming platforms have started adopting a strategy similar to Netflix, which introduced its password-sharing fee service last year. This approach, implemented following reports of subscriber decline at Netflix, is believed to have contributed to their increased profits in the subsequent periods.

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2024-09-25 22:01