Dime and Vans Unveil Collaborative Skate Era Stub

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Summary

  • Vans and Dime launched the Skate Era Stub, a modern take on a classic shoe
  • The shoe features advanced technologies like PopCush™ and SickStick™ rubber
  • It drops on August 30 to coincide with the Dime Glory Challenge

In an exceptional partnership honoring decades of skating tradition, Vans Skateboarding and Montreal’s own skate brand Dime have breathed new life into a legendary symbol. The innovative Vans Skate Era Stub is a fresh design inspired by the original Era, introduced in 1976 as the first-ever skate shoe created by skaters specifically for skaters.

Approaching half a century since its inception, the essence of progress persists. The Skate Era Stub offers a contemporary twist on an iconic design, crafted with current dimensions and endowed with Vans’ cutting-edge performance innovations. The shoe boasts SickStick™ rubber for exceptional traction, PopCush™ cushioning for potent impact protection, and Duracap™ reinforcements in high-wear zones for long-lasting resilience.

This launch features a fresh marketing strategy that unites prominent skaters like Conor Neeson, Max Wasangu, and Una Farrar, who encapsulate the cooperative essence of this alliance. Crafted in close cooperation with Dime, the initial colorways showcase their iconic minimalist aesthetic. The first release, available in white and beige, is slated for August 30, exclusively at Dime, and also at the Dime Glory Challenge, which marks its 10th anniversary alongside the event.

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2025-08-27 06:26