Davina McCall rocks a bold 80s look in a fun new campaign to promote Menopause Awareness Month alongside Morgana Robinson

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Davina McCall transformed her appearance with a vibrant 1980s style for a playful new campaign with Morgana Robinson, all in support of Menopause Awareness Month.

The Masked Singer’s Joel Dommett, 58, and comedian Rob Beckett, 43, had fun together while announcing a new campaign called Selling Menopause, which aims to raise awareness and is offered for free.

In the new advertisement, Davina looked amazing in a bright pink, short dress with puffy sleeves and a perfect, bouncy hairstyle.

Amazon has partnered with Menopause Mandate to offer a ‘menopause package’ for 99p on the Amazon UK store, essentially making menopause support a purchasable product.

During Menopause Awareness Month, the campaign invites women to openly and honestly share their experiences with menopause on Amazon, even with a bit of humor. The goal is to provide a raw and unfiltered look at what it’s really like.

The campaign includes a funny parody video, styled like a live TV shopping segment, where presenters Davina and Morgana jokingly ‘sell’ the idea of menopause.

Developed by Amazon Ads’ Brand Innovation Lab and working with the Menopause Mandate campaign group, this project provides a space for women to share their experiences and also raises money for the non-profit organization.

If you choose to support Menopause Mandate with a donation of 99p, you’ll receive a Kindle e-book detailing over 50 different menopause symptoms, including night sweats and brain fog.

People can share their personal experiences with menopause by leaving a review, building a library of honest stories. This helps break the silence around a topic that has often been kept private or considered taboo, encouraging more open conversations.

Davina recently shared how much she enjoyed collaborating with Menopause Mandate, Amazon Ads, and Morgana on what she described as a truly creative and groundbreaking campaign.

Menopause has historically been surrounded by stigma and anxiety, and many people experience it as a deeply isolating time.

We can help women feel more supported and less ashamed during menopause by encouraging them to share honest reviews of their experiences on Amazon, where so many people already shop and browse daily. Sharing these stories might even bring a little humor to the situation.

‘At the same time as showing how everybody’s experience is different. 

This campaign uses humor to address an important topic: let’s feel comfortable talking openly and honestly about menopause – and even laugh about it sometimes.

Kate McCagg, who leads Brand Innovation at Amazon Ads, highlighted that over one-third of women in the UK – around 16 million – are currently going through perimenopause or menopause.

We’re excited to turn our well-known reviews into a platform where women can openly share their real experiences – covering everything from mood changes and difficulty concentrating to sleeplessness and hot flashes, and all the challenges in between. We believe this will encourage honest and much-needed conversations about a common experience that’s often kept private.

‘All while supporting the incredible work Menopause Mandate is doing.’

The campaign began on October 17th, perfectly timed with Menopause Awareness Month, to bring important discussions to light.

You can support Menopause Mandate or leave a review of your experiences on the Amazon store.

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2025-10-17 15:55