Frequent users of social media platforms like TikTok and Instagram might often find themselves overwhelmed with video content centering around food. These influencers share recommendations for eateries, cooking tips, or daily meal displays that quickly accumulate tens of millions of views in a short span of time.
Some individuals take it a step further by leveraging social media algorithms that favor sensational or unusual content. They indulge in consuming as many as 5,000 calories at once or hunting for the highest-calorie foods available.
As a lifestyle expert, I often ponder over intriguing conundrums, and one such puzzle has been lingering in my mind: How on earth do these social media influencers seemingly survive on a diet of greasy, fried delicacies yet maintain their impossibly slender silhouettes? It’s truly perplexing!
In much the same vein as other parts of the internet, the realm of food influencing also has a hidden, less appealing side.
It has come to light that a significant number of ‘food influencers’ dispose of their food away from the camera, or they choose to fast before and after shooting their videos.
One source pointed out that many influencers merely sample the food but rarely finish consuming it entirely.
They avoid gaining weight by biting and then discarding (or spitting out) the food. Upon close observation, you’ll notice that they often alter their videos in such a manner that you never witness them actually consuming the food.
As a devoted enthusiast, I’ve noticed an incredible surge in popularity since the debut of TikTok for videos under the ‘mukbang’ hashtag – a captivating trend originating from South Korea that involves individuals sharing their dining experiences on screen. These videos have amassed over six million views!
Online, there’s an abundance of videos showing fitness influencers seemingly indulging in large meals – a trend that nutritionists caution may distort eating habits among viewers.
Conducting a brief exploration on TikTok for “Day in My Eating” reveals numerous video clips featuring youthful, slender females adorned in form-fitting exercise attire, showcasing their daily meals spanning a 24-hour period.
On TikTok, you’ll sometimes see a message pop up: “If you, or anyone you know, have concerns about body image, eating habits, or physical activity – it’s crucial to remember that support is available and you don’t have to face this alone. If you feel ready, you can share your feelings with someone reliable, or explore the resources provided below.
According to some industry insiders, numerous influencers produce large amounts of content over the course of a single day – following this intense period, they may abstain from eating for several days and engage in rigorous exercise instead.
Certain individuals might use appetite-stimulating substances (such as antidepressants or steroids) temporarily to increase their hunger during filming periods, according to my source. Alternatively, some may feign eating for the camera but discard each bite into a bin once filming concludes.
Food influencers typically consume minimal amounts of various foods and prioritize lighter, healthier meals on their off days, according to many. Some even go as far as to pretend to eat food for the camera but secretly spit it out afterwards.
New York-based food influencer Tram Tran, also known as ‘babydumplingg,’ who has 2.1 million TikTok followers, is facing allegations from her audience that she doesn’t actually consume any of the food she claims to eat on her videos.
In a recently released video, the slender Tran demonstrates her daily diet, which includes:
1. A breakfast consisting of approximately 65 pieces of sushi.
2. A Sprite for beverage.
3. Lunch is a BLT sandwich.
4. Dinner includes pasta.
5. For dessert, she enjoys ice cream.
6. She also has a burrito at some point during the day.
7. A roll with sausage, egg, and cheese is another item on her menu.
8. Two slices of pizza are part of her meal.
9. And to wrap up, she orders Chinese takeaway.
Another video shows her eating 10lbs of food for breakfast – the equivalent of a sack of potatoes.
Fans have now begun to question how she’s able to eat so much without gaining weight.
‘Why don’t you ever show yourself swallowing any of the food?’ one comment asks.
‘This is about 7,000 calories: how are you the size you are?’ asks another.
In early January, TikTok users in the U.S. experienced an unforeseen outage when the popular app was temporarily closed due to potential restrictions on its Chinese-owned operation. Fearing the imminent demise of their careers, TikTok enthusiasts initiated a trend where they openly shared personal confessions about themselves.
In line with popular sentiment, Tran admitted in a video that she doesn’t always consume as much food as she claims. However, upon hearing TikTok was set to resume operations in the US, she declared that the video was merely a joke.
TikTok content creator Tasmin Dhaliw (with approximately 1.5 million followers) claimed in a recent post that some popular social media personalities purchase a pack of cookies, pretend to consume them, then discard them, earning money based on the number of views their videos receive from this activity.
As a lifestyle enthusiast, I’d like to share a bit about my dietary habits when I’m not in front of the camera. Contrary to popular belief, my everyday meals are far from being just junk food. In fact, on days when I’m not filming, you might find me savoring a delightful assortment of fresh fruits and vegetables on my plate instead!
‘I do swallow all of my food, but a lot of influencers don’t,’ she said.
I exercise for five days a week, usually at the gym. About eight out of ten times, I stick to a healthy diet. The remaining twenty percent, you might catch me indulging with some not-so-healthy food choices, as I occasionally document on video.
Many popular figures have shared with me that they often swallow their meals hastily. They’re eager to earn, sometimes at the expense of integrity. Always stay alert and discerning.
Indeed, there is plenty of money to be made in food ‘content creation’.
Experts worry that unhealthy food choices, especially junk food, are becoming more accepted on social media platforms, potentially leading users, particularly teens, to adopt similar diets. Research indicates that social media significantly impacts teenagers’ food preferences.
According to an inside source, it seems that attracting the most views is the primary focus. It’s quite likely that individuals are skipping meals before and even for several days following these large feasts.
‘It’s a very toxic industry.’
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2025-08-07 19:10