YouTube royalty Tanya Burr and Jim Chapman once seemed to have it all.
Residing in a £2 million London residence, exchanging vows in a storybook-like setting at the exclusive Babington House members’ club in Somerset, boasting almost 10 million social media followers combined, and owning an adorable dachshund pup named Martha.
Upon the unexpected dissolution of their 12-year union in 2019, Tanya and Jim’s dedicated followers sought explanations. Questions arose concerning the cause of the sudden separation, property matters such as the disposition of the family home, and the future of their shared YouTube business.
And, above all: what would become of Martha?
Following the news of their divorce, it seemed Martha, the sausage dog, was nowhere to be found. Previously, pictures of Martha were regular features on both Tanya and Jim’s social media accounts. However, for weeks turning into months, neither Tanya nor Jim shared a photo of their cherished pet.
Due to such great curiosity about Martha’s location, Tanya (who is now 36 years old) took the unusual step of banning the word “dog” in her comment section. This led clever fans to ask questions like “Where’s the dog?” instead, a query that quickly gained popularity online.
One confidant shares with me: ‘The query was reasonable. Tanya and Jim were inseparable, combining their lives – from their relationship to their residence to their vacations – and Martha was included in all of that. However, unexpectedly, she wasn’t anymore. Folks were simply concerned about her well-being.’
To put it simply, the couple kept an extensive digital record of their relationship from its very beginning. Tanya initially encountered Jim in 2007 at a house party in Norwich. At that time, she was employed at a cosmetics counter, while Jim’s sisters, Nicola and Samantha, were garnering a significant online presence through makeup tutorials on YouTube.

In 2009, driven by her emerging profession, Tanya started her own channel, specializing in makeup tutorials and style advice. A year after that, Jim established himself within the menswear and grooming sector.
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In 2009, with a burgeoning career as motivation, Tanya created her own channel, centering on beauty tutorials and fashion guidance. One year later, Jim found his niche in men’s fashion and grooming tips.
They formed a renowned duo on YouTube, often associated with the influencer group known as ‘Brit Crew’. Other notable members of this online collective included Zoe Sugg, who goes by Zoella, and Alfie Deyes.
In 2012, following a memorable event in New York, I found myself tying the knot at Babington House three years later. Not long after our union, Martha joined us – affectionately referred to as ‘Martha Moo’. She swiftly claimed her spot as the beloved third member of our Chapman-Burr family household.
By 2015, Tanya was consistently achieving approximately ten million views per month. The collection of lip glosses and nail polishes she launched with high street health and beauty store Superdrug resulted in an unprecedented waiting list for the company. She attributed this success to her upbeat and approachable demeanor when speaking with the Daily Mail, stating, “I believe it’s due to my positive, friendly personality.
As an utterly devoted fan, I’d gleefully recount my journey of witnessing Jim’s shining stardom: landing a coveted spot with the elite modeling powerhouse, Models 1, and captivating audiences as a presenter on Simon Cowell’s Syco YouTube channel.
As a lifestyle enthusiast, I’d love to share that my adventures in gardening have been beautifully documented by my friends Tanya and Jim on their YouTube and Instagram channels. These captivating clips show me having fun amidst the lush greenery of their stunning £2million Fulham residence.
Tanya also published a cookbook that contained her homemade dog biscuit recipes. In the process of creating this book, she mentioned that she couldn’t neglect including Martha Moo – her own beloved pet – in the testing phase.
‘Showing thoughtful gestures towards her brings me joy, and I believe she treasures gifts as well. Such acts make fantastic presents for any adorable dogs you wish to pamper.’


2019 saw Tanya post on her Instagram about parting ways with Jim, and it was Martha’s future that had me worrying more than their split. I just couldn’t imagine what this might mean for my beloved idol!
One dedicated follower expressed concern, mentioning that many others share this sentiment, but they’ve grown anxious about the whereabouts of Tanya’s dog, Martha, since the separation. It’s been several months now, and neither Tanya nor Jim have mentioned anything about her.
Reflecting on the buzz, I couldn’t help but wonder: Was Martha alright? Had circumstances led to her relocation, allowing Tanya to pursue her acting aspirations in the glamorous realm of LA? Although she landed a few modest roles – an extra on Holby City and a part in the 2021 film Twist – they were far from the grandeur one might expect for such a career shift.
Certain supporters assert that they were prevented from accessing Martha’s Instagram account after sending messages expressing their worries about her.
It appears even his closest friends were puzzled. During a podcast interview, former YouTuber-turned-Strictly star Joe Sugg was questioned about Martha. He responded, “I recall that dog, but I can’t remember its name right now. Oh yes, Martha! It feels like I should know where she is.
Asked if the dog was dead, he said: ‘I assume it probably is.’
In 2022, a user named Sam Chapman, who is Jim’s sister, added to the rumors when she posted on a chat forum that ‘she (referring to someone else) is living healthily in Norfolk with another companion, who happens to be a dog.’
‘I can’t share her story, but I can assure you beyond doubt that she is truly joyful, thriving, and very much alive.’

In a recent interview, Jim expressed: ‘She’s doing well, yet there are aspects of her situation that aren’t mine to disclose. Though she was our beloved pet, I’m uncertain if I should share details about it. I simply want to avoid any misunderstandings or potential accusations.’
Last week, I reached out to Tanya’s representatives seeking clarification, and they graciously turned me down. However, it seems that continuous inquiries from fans and media personnel have ultimately led to some revelations.
Last night, Nicola Chapman, aged 44, spoke up on Instagram in a video named ‘The Mystery of the Hound Solved.’
It was evident that, following Jim’s move into Martha’s London apartment after his separation from Tanya (a place lacking a garden), Martha’s health issues became increasingly difficult to disregard. Unfortunately, the dachshund had developed a bad back, making it impossible for him to navigate stairs.
Nicola clarified that Martha was undergoing rehabilitation for her back, aiming to improve the situation. This required additional time and round-the-clock care, making things particularly tough since Tanya and Jim had parted ways. They had intended to share custody, but due to circumstances, it turned out to be impractical.
In contrast, Martha wasn’t kept by her family but instead passed to their acquaintance, Hannah, who resided on a farm in Norfolk and owned a dachshund as well.
Nicola chuckled, recalling an old conversation with her agents. ‘I mentioned that she resides on a farm,’ she said, to which they replied, ‘One usually says that about a deceased dog.’ This was their interpretation of her statement.
It appears that Martha is not only still with us but thriving. The new owner has been generous enough to provide funds for her ongoing rehabilitation, and as a result, she’s now playing and running around joyfully.

She continued, “I imagine they might have found it hard to discuss the topic for some time due to its tragic nature.
At long last, Martha’s puzzle has been unraveled – however, it leaves fans uncertain as to the real reason behind Tanya and Jim’s marital split.
Though the pair insisted the divorce was amicable, whispers of infidelity have long swirled.
In July 2020, following a sixteen-month relationship, Jim became engaged to model Sarah Tarleton. However, when an internet bully falsely accused Sarah of poaching Jim away from Tanya, she quickly refuted these claims, hinting that the separation was actually due to Tanya’s misdeeds.
As a lifestyle expert, I’d like to share that Tanya, whose digital influence continues to reach four million followers across YouTube and Instagram, has recently adopted a more private lifestyle. In an unexpected yet exciting turn of events, she revealed her first pregnancy in 2022 with her partner Dan Herlihy. However, it seems that both Dan and their new family member have steered clear of Tanya’s social media platforms thus far.
Instead of that, Jim often features his two kids and his wife, Sarah who is rapidly growing as an influencer, in his videos.
As a devoted observer of the scene, I can attest that the public adored the pairing of Tanya and Jim, and they held Martha in high regard too. There was genuine anxiety when she went missing, which serves as a stark reminder of the risks inherent in exposing our lives so openly online.
Once you’ve started something, it’s not feasible to abruptly cease it at any point. These individuals derive substantial income by disclosing all the details, which is their regular practice.
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2025-08-19 04:10