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Cowboy Launches New Spring-Ready E-Bike Colors

BBG News

Cowboy is calling it: Spring has finally sprung and the e-bike maker is marking the brighter days ahead with the launch of two new limited edition e-bike colors.

The Brussels-based brand is introducing “Breeze” and “Dawn” in its Cruiser ST and Cruiser models respectively, its take on a spring-ready light blue and soft pink hues, in what it calls “carefully curated shades designed to capture the energy and renewal of the new cycling season.” The all-new colorway of the Cruiser ST (step-through) model is described by the brand as a “serene light blue” that “captures the essence of Spring with its balance of energy and calm”, while the Cruiser’s “golden peach” is said to celebrate the “longer days and the simple pleasures of Spring.”

Both e-bikes have a host of features including built-in GPS tracking, a 40-90 km range per charge, integrated Apple Watch support allowing users to lock and unlock their bikes with a tap, and Cowboy’s proprietary “AdaptivePower Technology” that lets the bike automatically adjust the power output depending on the riding conditions.

Cowboy’s new e-bike colors are available to order today, with the first deliveries scheduled for May. Both the Cruiser and Cruiser ST cost €2,999 EUR. The company currently only ships within Europe, but stay tuned and we’ll let you know if this changes.

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2025-03-18 16:36

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