Clarkson’s Farm star Charlie Ireland reveals his secret heartache as he discusses life as the unlikeliest celeb on TV – and how he got Kaleb Cooper to set him up on Instagram

Charlie Ireland, known for his role on Clarkson’s Farm, has shared the painful experience his family went through after his father’s death from motor neurone disease.

Reflecting on his unexpected fame, he also remembered his efforts raising money, fighting against a proposed tax on farmers by the Labour party, and the social media advice he received from fellow personality Kaleb.

People jokingly and warmly called him ‘Cheerful Charlie,’ and he actually gave Jeremy Clarkson farming advice long before the ‘Clarkson’s Farm’ show even started.

He’s become popular thanks to his genuine and likeable personality. He’s a central figure in the show, alongside Jeremy Clarkson, his partner Lisa, farm worker Kaleb Cooper, and the humorous local character, Gerald Cooper.

He’s very precise and follows the rules, which perfectly balances out Clarkson’s wild energy. He keeps Clarkson’s more outlandish ideas grounded in reality, though he claims he’s actually a very cheerful person.

Charlie, who now lives in Oxfordshire, always preferred to stay out of the public eye, but he’s now frequently recognized and asked for photos.

He’s using his newfound popularity to highlight causes he cares about, and this year he focused on supporting the Motor Neurone Disease Association (MNDA).

Charlie’s life changed when his father, Christopher, passed away from motor neurone disease (MND) in 2011 at the age of 67.

All this came after he survived brain tumours in his younger years.

Charlie described Christopher, known as Chris, as a truly wonderful person he was delighted to have known, in an interview with The Telegraph at his home.

Chris was born into a traditional farming family in Lincolnshire.

He and his family – his brother and three uncles – worked a farm where they grew crops like malt, barley, and sugar beets.

Charlie has two siblings: an older brother named Jon who continues to work on the family farm, and a younger sister, Becks, who works with horses.

The family’s first sign of something wrong came at a wedding in September 2007.

Chris left the dance floor complaining that his foot felt strange, and it had gone slightly floppy.

By the end of that year, the family thought Charlie might have a problem with his back and decided to see a specialist.

When Charlie’s mother came down with the flu, he drove his father to the Queen’s Medical Centre in Nottingham, and a conversation there ended up changing both of their lives forever.

There, a consultant broke the news that Chris probably had MND.

Okay, so MND… it’s just awful. It slowly destroys the nerves that let you move. Like, imagine your brain is sending signals to your muscles, but those signals just…fade away. It’s this horrible, gradual breakdown, and it just keeps getting worse. It’s devastating to even think about, honestly.

Without signals from the brain, the muscles waste away. 

The patient is robbed of the ability to walk, talk, swallow and, eventually, breathe.

The mind is often unaffected, meaning sufferers will appreciate the full horror of their decline.

At any given time, roughly 5,000 people in the UK are living with Motor Neurone Disease (MND). Each year, around 1,000 new cases are diagnosed.

Founded in 1979, the Motor Neurone Disease Association (MNDA) funds vital research and care for those living with this incurable disease.

The Lincolnshire branch of the charity supported the family after Chris lost the ability to use his arms, legs, and feet, and ultimately began using a wheelchair.

Caregivers were sent to the home to give the family a break, and the charity offered emotional support during a difficult time.

Charlie described the organization as making a terrible time as manageable as possible, even allowing people to find moments of joy.

Chris’s mind remained in tact, meaning his good humour and personality remained throughout. 

But no matter how positive one’s outlook, MND will always bring dark moments.

Charlie remembered that as he got weaker, Chris started raising his voice at him – something Chris had never done before.

Maddening sleep deprivation was another painful challenge brought on by the disease.

It’s tough work, to say the least,” Charlie admitted. “It’s incredibly difficult, but what really shines through is the courage of the people experiencing it. They’re prepared for what’s ahead, and that makes a difference.

Chris died on February 26, 2011, after meeting his first two grandchildren.

Charlie first learned about the Motor Neurone Disease Association (MNDA) while running the Rob Burrow Leeds Marathon. The marathon was created by rugby player Rob Burrow, who sadly passed away from the disease a year later.

Kaleb Cooper helped him create an Instagram account to collect donations for the charity.

His profile is still called @runcheerulcharlie and has amassed almost 250,000 followers.

Charlie initially studied biology at university in Nottingham. He then spent time working and traveling in Africa, Australia, and New Zealand before eventually returning home to join the family farm.

He eventually left farming for an office job, becoming an agronomist who provides advice to farmers on all parts of their operations.

He started working with Clarkson in 2009, soon after he bought the farm.

Let me tell you how ‘Clarkson’s Farm’ came about! In 2019, Jeremy and the team reached out to me just two weeks before we started filming. They had this fantastic idea for a show and asked if I’d be willing to be a part of it – and, well, the rest is history!

The show debuted in 2021, and in the same year, Charlie started a farm consulting business called Ceres Rural with seven colleagues. Now, the company has grown to include 28 partners.

Charlie, a well-known figure in the industry, has unintentionally become a public face for farming, which has grown in popularity thanks to the show’s success.

It is in this capacity that he took up the fight against Labour’s tax regime.

He wrote an article for The Times with the headline ‘Labour’s tax increases represent the most serious challenge I’ve witnessed in the farming industry’.

After facing strong protests from farmers in London, Rachel Reeves reversed her previously announced and debated policy.

Series five of Clarkson’s Farm is due to air in the spring.

The show remains incredibly popular globally, suggesting fans can expect to see much more from Clarkson, Lisa, Charlie, Kaleb, and Gerald in the future.

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2026-01-17 14:19