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CIARAN Presents Its Debut Streetwear Collection

BBG News

Fresh on the fashion scene, a new streetwear brand called CIARAN has unveiled its debut collection. This label was founded by two friends who bring a wealth of experience from renowned brands like Calvin Klein, Diesel, Tommy Hilfiger and others. Their vision is to seamlessly combine traditional European artistry with advanced AI technology.

The debut collection by the brand caters to modern men who appreciate both fashion and durability. It redefines contemporary male attire using sharp outlines, casual construction, and eco-friendly design. CIARAN unveils an array of sophisticated items for its initial launch, employing materials like cotton jersey, heavy and light twill, and unbrushed terry. This selection offers a blend of sustainability and comfort, particularly in new pieces such as baggy chinos and shorts, as well as loose-fitting T-shirts and the GEO Hoodie.

Ciaran teams up with tech firm Genera, aiming to modernize its lookbook production by turning rough sketches into lifelike digital images using advanced AI technology. This partnership also promotes sustainability as it eliminates the requirement for physical samples during development. Additionally, this collaboration enables Ciaran to preserve its exceptional craftsmanship while adapting to the future of fashion with responsible and innovative technological solutions.

Feel free to have a more detailed inspection of CIARAN’s first release, and don’t forget to visit their official site to secure your preferred items immediately.

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2025-03-04 16:25

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