Charli xcx Joins Nothing as Global Brand Ambassador and Shareholder

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Summary

  • Tech brand Nothing has officially announced a major partnership with Charli xcx, naming the pop superstar as its first global brand ambassador and newest shareholder
  • Charli joins a high-profile roster of cultural leaders invested in the company, including The Weeknd, Casey Neistat, and Swedish House Mafia
  • To launch the collaboration, the brand debuted a new global campaign titled “NOTHING (CHARLI XCX)” shot by Aidan Zamiri, highlighting the new Nothing headphone (a) and its massive 135-hour battery life

The worlds of technology and pop culture are colliding in a big way. Nothing, the London tech company famous for its see-through gadgets and innovative spirit, has announced Charli xcx as its first global ambassador. This isn’t just a typical celebrity deal, though – Charli xcx is also becoming a part-owner of the company. This partnership marks an exciting new direction for Nothing, as they aim to create a tech world that celebrates creativity and self-expression, moving away from simple, minimalist designs.

Charli XCX has invested in Nothing, the tech company, joining other prominent artists like The Weeknd, Casey Neistat, and Swedish House Mafia. They all see Nothing as more than just a tech manufacturer – they believe it’s a platform that supports creators. Charli XCX explained she was drawn to the partnership because of the sound and design of Nothing headphones, and because the company values creative people. “I always think about how people will experience my music, and I appreciate that Nothing prioritizes creatives,” she said.

I was reading about Nothing’s new partnership with Charli D’Amelio, and their CEO, Carl Pei, basically said the tech world has gotten kinda boring lately – everything feels so samey and minimal. He thinks Charli, who’s always been super energetic and creative, is exactly what Nothing needs. Apparently, she’s not just a face for the brand, she’s also an investor and partner, and this campaign we’re seeing today is just the first step in a bigger collaboration. It’s cool to see a tech company trying to shake things up a bit!

Charli XCX’s new campaign for Nothing, called NOTHING (CHARLI XCX), was filmed in London with her frequent collaborator, Aidan Zamiri. The energetic video shows Charli wearing the new Nothing headphones for five consecutive days, highlighting their impressive 135-hour battery life. This campaign follows recent financial success for Nothing, which recently secured $200 million in funding, valuing the company at $1.3 billion.

Now valued at $1.3 billion, Nothing is investing heavily in becoming a leading brand in technology and culture. With the help of musician Charli XCX guiding its creative direction, Nothing is demonstrating that consumer technology can be exciting and innovative.

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2026-05-12 17:26