New Era Fuses Heritage with Its Homegrown Roots at New NYC Flagship

When visitors enter the new store, they’ll experience a unique shopping environment. A large 17×20 foot digital screen showcases New Era’s latest products, ads, and campaigns. The store also pays tribute to the brand’s history, featuring a large map of Buffalo, New York. One of the most impressive features is a floor-to-ceiling display of caps, offering up to 50 different styles and using original hat forms from New Era’s factories. Customers can also explore the ‘silhouette education wall,’ which highlights the brand’s iconic styles from the past.








