
The way auction houses attract buyers is changing, with online platforms becoming the primary way to reach a new audience. Christie’s found that 63% of its new customers first engaged with them through online sales, and Phillips has seen even greater success. In 2025, Phillips achieved $927 million in global sales – a 10% increase – with almost 70% of all items sold through digital channels. This demonstrates that embracing new technologies is proving profitable. Phillips also launched a unique Priority Bidding system in September, offering lower fees to those who bid early. This encouraged a 275% surge in initial bids, showing how technology can significantly change the traditional auction process.